According to Tubular Labs, Videos on food trucks, street vendors and organised cuisines has gained a newfound popularity especially on YouTube:

Source: Tubular Lab

Both food brands and influencers share some common elements such as appealing visuals, authenticity, and a loyal community, that help them go viral.

Whether someone is trying to find a recipe for a dish that they are cooking for the first time or wants to find some famous street food in India, their go-to place would be YouTube where food vloggers have answers for them.

Food vlogging is essentially making videos on either the experience of having food or making a dish from scratch. Popular food vlogs, with a massive number of following, are created most commonly on YouTube and Instagram. These social media platforms have enabled foodies and home-cooks all over the world to connect to their followers and share their art. 

Best Indian food vloggers on YouTube and Instagram

As consumers, we always tend to rely on reviews at the end of the day to make a decision. Customer reviews are valued by every brand. 

Restaurants especially are heavily impacted by reviews and even a single customer’s bad experience could be adverse for new ventures. 

Having said that, many new restaurants need good reviews to gain customers and hence they leverage the use of food vlogging videos in which they come up with exciting food eating challenges where influencers can compete, or get an influencer to review their cuisine and recommend it to their followers and subscribers.

Here is a list of some of the top food vloggers on YouTube and Instagram:

1.Mohamed Irfan:

Source: Instagram

Mohamed Irfan runs one of the most popular food vlogging channels on YouTube. He has about 3 million subscribers to his channel, Irfan’s view, and his popular videos gain as many as about 6 million views.

He is known for his videos on some of the best street food in India, biryani reviews and unbelievable food eating challenges (for example, spicy street food and emptying a bucket-biryani!).

2.Priyanka Tiwari:

Source: Instagram

Another YouTuber and vlogger, well-known for her content that pivots around food and travel, is Priyanka Tiwari. She rose to popularity with her videos on traditional Rajasthani food. Her channel has videos of some of the best street food in India that you can refer to when you’re travelling. 

She has over 1.7 million subscribers and has gained views as high as 22 million for a video. People love her for her radiant personality and even received her well for her on-screen presence on Television. She was also featured as the rising digital sensation on ABP News.

3.Madras Samayal:

Source: Instagram

The pandemic gave rise to many home-made cooks sharing their recipes online and such home-made cooking pages helped us create our favourite restaurant cuisines within the safe walls of our homes. 

One such food vlogging YouTube channel that has helped many Tamil people is Madras Samayal with about 5 million subscribers and views as high as 10 – 16 million. She is known for cooking traditional Tamil Nadu cuisines with simple and accurate recipes.

4.Farhana Suhail:

Source: Instagram

Apart from YouTube channels, food influencers are growing on Instagram as well. If you’re someone who likes to explore new places in Chennai especially looking for spicy street food, you can check out Farhana Suhail’s page @newtochennai where she makes time-saving reels about them. 

She is a great connoisseur of food and fashion. You can find her describing the most intricate details of the delicacies served from some of the most under-rated restaurants in Chennai.

5.Deeba Rajpal:

Source: Instagram

Another Instagrammer whose page is visually toothsome and very inspiring for dessert lovers and bakers. Deeba Rajpal’s page @passionateaboutbaking is a treat for crazy dessert lovers. 

She is an author, baker, and food photographer. She shares recipes and short baking videos on her page. Her videos and photos are so aesthetic that it makes you devour the desserts through your screen. 

Now that you have been introduced to some of the best Indian food vloggers on YouTube and Instagram, you might be wondering what the secret to their success is. The following section will tell you how the food vlogging niche works and why is there a demand for such influencers in the present marketing scenario.

Why does it work?

Food brands leverage influencers for two reasons. Firstly, the authenticity conveyed by influencers to their audience completely takes out the salesy approach that lingers around a brand. 

Secondly, influencers have a ready-made loyal audience who are most likely to convert. It also has a ripple effect when the said audience will be liking, share, and comment on the videos which leads to a tremendous improvement in the ROI.

Research tells us that utilizing influencer marketing the food industry boosts the engagement rate and influencers bring 5x better results than regular ads. An advertising approach might not always work as it does not provoke the audience to inquire further about the content. But with an influencer, the audience tends to get curious and would want to have the same experience. 

Making this work also depends on the type of influencer a brand is collaborating with. For major food brands with consumers all over the world, macro-influencers like celebrities and food critics with a massive following would work. In this way, when a person couldn’t decide upon a brand from a pool of popular food brands, their influencer might help them with arriving at a quick decision.

With local food chains and food brands, micro-influencers make a great impact although they have fewer viewers and followers. Most micro foodie influencers are either youngsters or mothers enthusiastic about local food brands, famous street food in India, or the recent trend of completing food challenges organized by not only street venders but also popular restaurants. 

Food brands are thriving on micro-influencers as they have an extremely niche target audience which is useful to attract the local crowd.

Influencer marketing in the food industry does not put itself in a box where a community with only food content is present. Brands also use miscellaneous micro-influencers with their primary content being travel, lifestyle, or humour. 

For example, small business owners like Sunday Stir, Chocolate Dough and Butter, The Madras Kneads, etc have collaborated with @thatmalluchick who is a digital creator on Instagram and has more than 2 million followers. Another example would be Snickers collaborating with comic content creators such as @srimathi_chimu and @akil.jackson for their new ad campaign on Instagram.

Vlogging Tips

If you are interested in venturing into the field of food vlogging, here are some effective vlogging tips that could be of help to you:

1. Know your brand:

It is important to narrow down your interest initially. This allows your videos to stand out among the fierce competition. There’s always an audience who is going to relate to your brand, judging by the rise of ASMR videos. Make your brand unique and represent you.

2. Sort out your equipment:

Yes, the food needs to look good. But you don’t have to wait for the ideal camera equipment to start your vlogging journey. You can start with your smartphone camera if it has a good resolution. What is more important is using a tripod and a good light set-up. Get these three pieces of equipment in hand and you’re good to go. 

3. Be Consistent:

It’s advisable to upload content at regular intervals as it helps with building a base audience. Make a list of content whenever you think of one and maintain a schedule. 

It is not necessary that you stick to only food vlogging videos. If you fail to create a high quality video, you can always maintain your consistency with some zoomed in pictures of mouth-watering delicacies or add a few informative videos on the geography of food hotspots. 

Whatever you do, ensure that you maintain quality, and engage with your audience in regular intervals.

4. Collaborate with fellow Vloggers:

Food vlogging allows you to be friends with your competition. Collaborating with your fellow vloggers helps your videos to reach new audiences and spikes your views.

5. Getting Sponsors:

Instead of approaching sponsors for ads and collabs, you can start by talking about your favourite brands and tagging them in your videos. Showing brands that you’re a fan of their work goes a long way before you directly approach them. If you’re lucky enough, they might be the ones to approach you. 

Wrapping up

Food influencer marketing is growing rapidly judging by the numerous YouTube channels and Instagram pages dedicated towards food content. An ample number of food influencers have already established their names as macro-influencers and many are following the path of creating art and food. 

For many restaurants, fast food chains, and delivery services, collaborating with food vlogging channels is a go-to digital marketing strategy and they are always on the lookout for the ideal food influencer for their next big collab.

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According to a survey conducted on 800 brands and marketers in India, 75% of them consider influencer marketing an indispensable tool. 63% of these brands are already working with up to 50 influencers.

Though, Brands have realised not every influencer can yield the same campaign success. Unlike traditional marketing and advertising, a celebrity or mega-influencers may not be enough.  In influencing marketing services, big is not always better.

Not every brand can rely on macro-influencers with their massive following. Millions of followers might not guarantee the branding your product needs. For a successful campaign, brands nowadays utilise micro-influencers to leverage brand identity.

WHO ARE MICRO-INFLUENCERS?

A micro-influencer is a person with a social media presence more significant than an average person’s but smaller than a celebrity’s. Usually, that means more than 1,000 followers and under 100,000 followers. You can even understand the difference micro-influencers vs macro-influencers and which ones are more effective

MICRO-INFLUENCERS MARKETING: SMALL BUT POWERFUL

Micro-influencers aren’t typically celebrities, and many could be concerned about their small followings. But they are known to have a higher engagement rate than mega-influencers. Micro-influencers make genuine efforts to engage with their smaller followings through DMs and comments.

Compared to celebrities, they have a better understanding of their followers’ demographics and likes. These micro-influencers also help the brands connect at the local and regional levels. The recent AnyTag report states that these micro-influencers now hold top brand deals in India as they have adapted to the top influencer marketing trends in 2022. 

PepsiCo recently launched Lay’s Wafer Style, its thinnest chips. Though it took big celebrities like Alia Bhatt in their campaign for its campaign, at the same time, 3000 micro-influencers were added to the bandwagon to create more buzz. 

MICRO-INFLUENCERS: AUTHENTICITY

Mega-influencers with hundreds of thousands of followers are seen as celebrities. But a micro-influencer is seen as a peer, a friend and hence are far more relatable. A micro-influencer looks like just another person they know to the average social media user.

Nowadays, before every purchase, customers look for user-generated or one-on-one recommendations. And among the glam and buzz of social media, customers can easily connect to micro-influencers.

They are experts in their niche, and thus a review from them holds weight. Their audiences are more likely to relate to the influencer and develop trust with someone who shares similar interests.

Micro-influencer marketing can be one of the best strategies for new brands and others trying to break into a new vertical. The collaboration will help reach potential clients and solidify your legitimacy in that community.

IT’S ALL ABOUT MONEY

The Influencer marketing industry is growing at a vast pace. According to GroupM INCA’s India Influencer Marketing Report, the market is expected to grow at a compound annual growth rate of 25% till 2025 to reach a size of Rs 2,200 crore.

So it is clear that influencer marketing is here to stay.

Compared to mega and macro-influencers, collaboration with micro-influencers is far less expensive. The deals with brands typically involve a small payment, barter deal or sometimes an affiliate code for product purchase. 

So with such an important marketing tool, a brand can expand its reach by working with several influencers to cover different market segments. By engaging influencers of different ages and genres, brands can reach audiences they might have missed working with a few celebrities or macro-influencers. Apart from monetary terms, you may also check the breakthrough trends in Influencer marketing that will sky-rocket your brand.

These influencers are eagerly looking to expand and grow their base. So, they are constantly looking for collaborations and sometimes over-serve the brands to build healthy long term relations. These factors eventually create a strong relationship between the brand and the influencers.

Dhani using micro-influencers from different genres to promote OneFreedom Card

ENGAGEMENT RATE:

Micro-influencers may have fewer numbers of users watching the sponsored content. But in the last few years, brands have realised that it is a blessing. The engagement and conversion rate of sponsor content uploaded by micro-influencers is much higher than that of mega-influencers. Due to the trust in the individual, users are more likely to click the ‘purchase button.’

CONCLUSION:

For a brand that wants to utilize highly successful micro-influencers marketing, all it needs is to find the right set of micro-influencers who engage positively with their followers. This partnership could help the branch reach the right audience and customers.

The post Importance of micro-influencers to leverage brand identity appeared first on influencer.

To help you understand how popular YouTube is, here are some interesting facts:
1. It is the second most visited website, behind Google and ahead of Facebook.
2. YouTube has more than 2 billion monthly users
3. Approximately 16% of India’s population regularly uses YouTube.

What is YouTube marketing?

YouTube marketing is the practice of promoting a brand, product, or service on YouTube. It can involve a mix of tactics, including (but not limited to):
●     Creating organic promotional videos
●     Working with influencers
●     Advertising on the platform

The process to create a YouTube marketing strategy for your business

1. Create a channel on YouTube.

First things first, you have to set up a YouTube channel. Since YouTube is part of Google, you’ll need to create a Google account first to sign up for a YouTube channel. You can use an existing account or create one especially for managing your business.

2. Research your target audience.

Before creating videos, The crux of your YouTube marketing strategy is that you need to analyze your YouTube demographics. Explore the location, age, and viewing preferences of your target audience to meet users’ needs. Based on your target audience, create various types of YouTube videos you need on your channel. Explore this guide for YouTube analytics, in case you have an account already. It will give you more insights into your audience’s preferences and also help out for influencer strategies.

3. Research your competition

By analyzing your business rivals, you have a chance to determine the opportunities your channel has. identify your 3-5 most successful competitors. To do it, you can leverage keyword tools to see which brands have the highest ranking based on keywords related to your industry. Pay attention to their metrics, titles, descriptions, and comments under videos to find some helpful information and inspiration. Second, a SWOT analysis will help you analyze your competitor’s strengths and weaknesses in detail.

4. Youtube video optimization

Youtube video optimization is an important touchpoint in the process, YouTube has its algorithm for ranking videos. Using SEO tools for better YouTube Marketing and optimization may also help. Create recognized thumbnails (snapshots of your movies), optimize your titles and descriptions, and employ keywords if you want to rank high. It will help you get precedence over other channels and videos, as well as increase the number of views on your videos. Include the essential keywords in your title to make it more powerful. To compose a summary of your video, use the most significant keywords from your description. Add CTAs to encourage visitors to do the required action.

5. Upload content to your channel

This is it, you’re ready to go. You can upload your finished video or various YouTube stories directly into YouTube Studio and either publish it right away or schedule it for later. For scheduling, a few things to keep in mind:
●     How often are you going to post? Pick a schedule — daily, weekly, biweekly, monthly, etc — and stick to it.
●    Think about the best day to post on for your audience. When are they most likely to watch your content?

6. Provide all the relevant information on your channel

On your channel, include all of the relevant information. You must optimise your channel to make the search easier. You should take a few measures to make it easier for users to locate you. To begin, fill up your profile. Fill up the channel description, submit your logo, and utilise channel art if applicable. You may also include links to other channels or information that subscribers might find useful. Second, make sure your channel includes connections to your website and social media accounts. Additionally, make a trailer for your YouTube channel that introduces your brand.

7. Try YouTube advertising

To promote youtube channels more, try Youtube Ads, most YouTube ads are videos but you can also place banner ads, either in videos or on the website. You can also make your video ads either skippable after 5 seconds, or unskippable. As a Google company, YouTube ads operate through the Google Ads platform which is one of the important ways to get your first 1000 subscribers.

Besides the campaign strategy, before you try out paid ads, make sure you have:
●     A rock-solid understanding of who your audience is.
●     Optimized your YouTube channel’s visual branding and description.
●     Upload at least 5-10 videos so your new visitors can get a sense of what you’re all about.

8. How to increase reach on YouTube?

Boosting your YouTube reach and video rankings is about more than just pumping out video after video. You’ll get better results when you focus on quality over quantity. Some awesome YouTube SEO tools can streamline your path to a growing and engaged YouTube following. Following are some Youtube Seo Tools listed for you:
●      Keyword Tool (Keywordtool.io)
●      TubeBuddy
●      Youtube Analytics
●      Google Keyword Planner

9. Consider YouTube influencer marketing.

It’s always a good idea to contact top YouTube influencers in India who work in the same niche and are ready to promote your company and products. Ask them for help. 49% of customers trust the recommendations of influencers. You can find influencers to your precise niche like top Indian fashion YouTube influencers or gaming influencers.

10. Measure your success

Once you upload your first video, it’s necessary to track the progress. YouTube Analytics will simplify your work or else, you can use a few SEO tools for better YouTube Marketing and performance tracking. Open it to see the changes in the number of subscribers, audience demographics, traffic sources, and device reports. The information you receive will help your channel move forward.

Conclusion:

With 2.1 billion active users, YouTube is not merely a home for funny videos anymore. YouTube is a serious marketing platform that provides your brand with the opportunity to promote content in a truly visual and engaging way.

1. Create content that shares an interesting story and provides your viewers with valuable information.
2. Market that content across different platforms, including social, email, and your company blog or website.
3. Optimize your content better. YouTube may seem overwhelming at first, but the platform makes it very easy to share and digest content.


Be sure to follow this guide to make the most out of your YouTube marketing strategy.

The post YouTube Marketing Strategies You Should Try In 2022 appeared first on influencer.

Everything to know about Instagram Influencer Marketing

Individuals who are famous on Instagram and have a huge following are known as ‘forces to be reckoned with’ since their followers adore and regard their viewpoints in a way of content that they create. Practically any brand can profit from the Instagram powerhouse and Instagram influencer marketing no matter what their industry and target segment is because of the huge and various pool of opportunities that lies within this application. 

In the mid-2010s, especially in India brands used to send items to bloggers whose followers are in similar lines to their product, in return for posts about it on their profiles, for marketing and branding purposes. This is how Insta branding ideally took place. However, this changed with the quick development of the area, when influencers/creators acknowledged that they could no longer gain free items but rather charge brands for framework land on their profiles which are now known as Instagram influencer marketing. From then on, the majority of influencers started charging for the content they used to create for a brand in regards to no unscrupulous usage of their content. 

Organizations and forces known for their capabilities have taken advantage of Instagram’s rise to legitimately advertise their products and create an Instagram content plan specifically for their audience, which led to the creation of the ‘paid post/ Influencer partnership’ peculiarity.

There are 2 types of main marketing trends in 2022

• Brand Marketing
• Performance Marketing

The brand marketing approach emphasizes purpose-driven information and creative storytelling, while the performance marketing approach emphasizes metric-driven and acquisition-focused activities, both of which can be a part of an Instagram growth strategy.

An analysis of the campaign in which we as a team worked and participated –

Brand marketing –

WhiteHat Jr. is an online platform that was primarily known for its coding, music, and math classes for kids that were geared toward creating young user-generated content. Recently, they have also introduced music classes for adults, which they intend to promote through creators (musicians and tutors). To perform a branding campaign, a few growth strategies they indulged in included:

• Collaboratively worked with four creators on YouTube content to promote the free trial classes they are providing through WhiteHat Jr.
• Had Actor Madhavan spend time with young creators of WhiteHat Jr. to create big buzz

Source: exchange4media

Performance campaign 

The launch of the BlackBuck App signals the start of a new path for trucking – one that is organized and aims to make trucking simple for every shipper and trucker. BlackBuck’s mission was to make it as easy as possible for truckers to book a load and move at capacity, and enable shippers of all sizes to find the right truck at the right time for the right price – all with the click of a button. 

To carry out a Performance campaign, numerous requirements about video content were met on verified digital platforms of the brand to promote brand awareness both south and north. The videos turned out quite well and have already started being published as advertisements. Though there’s a different ways of marketing the brands, whether that is Instagram influencer marketing or other strategies, the main purpose or end goal is the same. That includes brand awareness as often the first step to driving performance-marketing goals, such as leads & sales, and to increase the chances of generating conversions and dominating your market.

Source: Amazon

Instagram Influencer Marketing Hacks to achieve Instagram Organic Growth

1. The key is consistency, so post content regularly to achieve Instagram organic growth
2. Visual consistency will increase viewership since it is satisfying. There are several Instagram reels viral tricks that you can incorporate into your strategy. This includes using trending audios, creating duets, tagging people and locations, and much more.
3. Make sure the hashtags are relevant to the post or your Instagram campaigns since they will reach the right audience. Also, limit the hashtags to 5-7 for the maximum reach as opposed to overusing them
4. It is vital to create User-generated content. Content created by creators on Instagram about a brand that isn’t created by an official representative of the business. This could take the form of a review on social media, a video, a podcast, or any other format. This will facilitate contacts and build a community of creators as well as an audience for the brand.
5. Explore the full range of Instagram video formats, carousels as well as features.

6. Use subtitles and close captions to increase the viewership of the video since they can reach out to a wider demographic, and are fun and interesting concurrently
7. Keep up with the latest trends while being active on reels. Being unique by following trends and Instagram reels viral tricks is an additional brownie point.
8. It might be beneficial to collaborate with other creators or influencers in the same field to gain an audience from both ends.
9. Indulging in an influencer partnership for your Instagram campaigns helps in achieving common goals and increases visibility to a wider audience.
10. Engaging with your followers on social media will strengthen your relationship with them which will result in increasing your visibility and generating word of mouth.
11. Remember to never compare yourself to any creator, influencer, or Instagram marketing service. Follow the tagline, “you do you”.

These are some special strategies to inculcate into your Instagram content plan on how to increase engagement on Instagram.

Conclusion

Instagram influencer marketing and Instagram marketing services have become more and more popular due to the rapid growth of social media and word-of-mouth marketing. By understanding what Instagram influencer marketing is, how it works, and what it brings back, you will gain an understanding that this is one of the most important marketing trends in the future, especially in India. An effective Instagram influencer marketing strategy involves selecting the most appropriate influencers  As a result, you’ll be able to take your social media marketing campaigns and Insta branding to a whole new level, especially for those startups that have been struggling to gain traction. The benefits of Instagram influencer marketing outweigh its costs if you can use the right influencers and implement an effective digital marketing plan.

The post A complete guide to Instagram influencer marketing in 2022 appeared first on influencer.

Wondering how to meme ideas? Let’s dig deeper and find out!

What is a meme and what is meme marketing?

A meme is a catchword, humor, or concept usually procured from some aspect of popular culture, like a TV show or movie. Whereas meme marketing or meme advertising is a subset of viral marketing and one of the latest digital marketing trends used by brands. This allows them to connect with audiences much more effectively than traditional methods.

How is Meme Marketing doing in India?

With the latest digital marketing trends like branded content and influencer marketing, Instagram reels, and hashtag marketing strategy digital marketing agencies are now leveraging Meme Marketing In India.

Here are the top 7 ways for brands to ace the social media marketing memes game

Image Source: Twitter

1. STAY ON BRAND – Zomato

Zomato is the top player when it comes to meme marketing in India. This “jugalbandi” of Zomato is top-notch as they were able to grab the correct dialogue from the show Shark Tank India and club it with their brand.

Like every other kind of content you create, your memes also need to stay true to your brand’s tone of voice. Zomato is royalty when it comes to social media marketing memes.  

2. BE RELATABLE-Netflix India

Image URL: Exchange4Media

Along with its latest digital marketing trends and strategies, Netflix India is spot on with its eccentric meme marketing output. They rightly grabbed the attention of Gen Z and siblings, especially the ones hooked on pop culture. It comes as no surprise that their memes always go viral without much effort!

3. ADD IN YOUR ORIGINALITY – Alt Balaji

Image Source: IndianSchoolOfMemes (Twitter)

Alt Balaji sure knows how to ace meme advertising and meme marketing with their original thinking! Their target audience is the single folks and boy do they have a knack for reading our minds! Their ingenuity translates so smoothly in their memes, which is why they have a huge fan following amongst people who are young and solo.  

4. USE MEMES THAT ARE RELEVANT – Swiggy – The Fan Base Type

Image source:  Instagram

The funniest Meme Marketing Award goes to… *Drum rolls*….. SWIGGY

While warm food getting delivered to your house without you having to move a muscle is great, wouldn’t it be awesome to get groceries delivered to your doorstep as well? Why Not! Swiggy leveraged memes perfectly to tap into SRK’s crazy fan following and come up with a great offer for its consumers. Who can say no to this sense of humor?

5. KEEP UP WITH WHAT’S TRENDING – Unacademy – The Education Type

Image Source: Twitter

How to motivate through meme marketing? Well, what better way than to resonate with your audience with the latest trends! Unacademy has figured out the formula and as can be seen in the above example, they’ve hit the nail on the head. 

6. BEING INOFFENSIVE – Brand Factory India

Image Source: BuzzinContent

Brand Factory has a strong discount game & it has always been quite wholesome with their meme game. While sticking to their brand voice they have been conscious about not shocking their audience with their output. Good ol’ clean fun is effective.

7. KEEP IT SIMPLE – Pepsi India

Image Source: Twitter

memes. Pepsi India knows this and does well to keep it simple!

Har meme mei swag hai! Pepsi and Coca-Cola’s meme war is not new news. However, Pepsi managed to leverage a very popular meme in an effortless manner while simultaneously spreading awareness about their new product.

Pepsi India has simplified their meme strategy by keeping it straightforward. And it makes sense since the attention span of the average meme consumer is barely a few seconds. 

FREQUENTLY ASKED QUESTIONS ON WHAT IS MEME MARKETING

Q1) Is meme marketing going to be the next trend in advertising memes?

Meme Marketing is arising as a rewarding career (Economic Times reports) as you could see in the above meme marketing examples.

Creating memes on Instagram, TikTok, and Facebook (Meta) has turned into a basic piece of brands’ advertising financial plans as they hope to remain effective and significant. 

So, yes, it is expected to take over advertising. In fact, it is already a core element in many brands’ advertising strategies.

Q2) Why should brands use meme marketing?

Meme Marketing can be an extraordinary method for advancing your brand without appearing to be too salesy. They’re interesting, modest to create, and can expand your brand visibility and engagement. All you want is to pursue the most recent directions, the funniest marketing memes, and get what your crowd sees as amusing.

Q3) How big is meme marketing?

Meme marketing is trending globally and brands have used them a lot in their advertisement strategies. Here are some statistics on Digital marketing memes to understand the importance and their long term impact:

55% of 13-35-year-olds send memes consistently and 30% send them every day.

74% send memes with the sole goal of making individuals grin or chuckle and 53% send them as a response to something.

38% of individuals follow Digital marketing memes accounts on various web-based media organizations.

In fact, brands have also started affiliate marketing memes to cash in on the popularity.

Q4) What is the best meme creator app that I can use for free online?

Here is a well-curated list of some of the best meme creator apps that you can use online to boost your meme marketing strategies:

• Meme Generator
• Memes Creator
• GATM Meme Generator
• Memasik
• Meme Factory

CONCLUSION

At the point when you use memes right, your audience will anticipate your next move. Regardless of your industry, this latest digital marketing trend can expand your general commitment and brand openness. In fact, it can also extend to affiliate marketing memes. Find a good pace with memes, and you very well build a loyal fan base for years to come! If you’d like to take your brand to the next level, connect with us at Influencer for more tips and brand strategies that will create a breakthrough trend for your business.

The post Meme Marketing in India: Top 7 ways to ace the game appeared first on influencer.

In this blog, we will help you to learn from these 5 common mistakes and to choose your next or upcoming influencer marketing strategy more effectively.

Influencer Marketing strategy || 5 Common Mistakes that Brands Make and How you can avoid them

1. Neglecting Nano and Micro-Influencer Marketing Strategies

One of the mistakes which brands commit while implementing influencer marketing strategies is not working with Nano or Micro-Influencers. Unlike mega influencers or celebrities, nano influencers and micro-influencers share a close bond with their followers. They interact with their audience almost regularly which makes their social media engagement rate high and works as a reliable micro influencer marketing strategy for brands to leverage. They tend to be more authentic in terms of their follower base, which makes the audience listen to them more. What makes them more relevant is that they always talk about a particular niche or stick to it. Brands that focus on a particular niche can target these influencers for the execution of their influencer marketing campaign.

    2. Not having an Objective for your Influencer Marketing Strategy 

Having a clear objective can bring your planned influencer marketing strategy great success. Surprisingly, the majority of brands forget this important step, which results in poor brand awareness, engagement rates, and low ROI. Before launching a campaign, a clear objective is a must.

Do you want to increase brand awareness or need more engagement? 

Do you want to generate more sales or increase your followers? Whatever your  objective for the strategy may be, have it properly defined and then only move forward with the execution of the strategy. An Influencer marketing agency might make this step easier for you if you have certain questions.

    3. No Call-To-Action

We saw right now how crucial it is to have a clear campaign objective. In the same way,  a common mistake we end up making while working on influencer advertising plans is that we do not include Call-To-Action in them. The Call-To-Action helps the target audience of a specific influencer advertising campaign to take the desired action like on which landing page they should go or where they should click. Examples include buying a product, subscribing to the channel or following the profile. Adding urgency along with CTA at the end of the caption or content helps the audience to take immediate action.

    4. Not Analyzing the Influencer Marketing Campaign

The success of any influencer marketing campaign not only depends on defining the objective, selecting the influencers and going live with it, but it also depends on analyzing the results. Analyzing your social media influencer marketing efforts and campaign results is very important if one wants to measure the effectiveness of the brand.

If you have clearly defined KPIs, you can compare them with the results of the campaign. You can use different social media influencer marketing tools to analyze data related to sessions, engagement rate and click-through-rate.

   5. Selecting Influencers based on Followers and not on Engagement rate.

A lot of brands tend to select the influencers based on their followers when it comes to Influencer campaigns. This is a common mistake that you can easily avoid. The number of followers is not always important but the engagement rate is.

Engagement rate is a metric used to assess the average number of interactions influencers receive per follower on their social media. Engagement rate is calculated as the total number of interactions the content received divided by the total number of followers, multiplied by 100%. It provides an honest assessment of the quality of content and also if the followers are interested in the influencers work. If an Influencer has big numbers of followers but has very low engagement, that means people are not able to resonate with the content or not interested in what the influencer communicates with them. A micro influencers strategy may work well in this case as it strongly relies on engagement rate in order to scale.

Conclusion

No doubt, working on an influencer marketing strategy is challenging. But we may consider a few things so that we don’t commit any mistakes while implementing them. To make any influencer campaign better and to make sure that the desired results are achieved, let’s prevent these 5 mistakes while implementing the campaign and creating any strategy. Read more about the influencers and related strategies at Influencer.in.

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Did you know that according to a recent survey, 71% of marketers claim that influencer partnerships are beneficial for a brand to make good business?

Influencer Marketing is the buzz right now and brands are looking to make the most of this! One way to drive maximum impact through influencer marketing is through branded ads and collaborative content on social media platforms.

Let’s take a quick glance at the topics covered in this blog:

• What is Branded Advertising?
• Why use Branded Advertising?
• What is Branded Content Tool in Instagram?
• What Can You Do With The Branded Content Tool?
• Things to Ensure During Your Branded Advertising Ventures
• How to Get Started With Instagram Branded Advertising?

What is Branded Advertising?

In order to understand branded advertising, we need to first understand what branded content is.Branded content meaning the content created as a result of collaborations between influencers and brands, is the symbiotic upliftment of both these parties in terms of awareness, authority and monetary factors. 

Brands rope in several top influencers to create engaging content that can help promote their brand. Influencers collaborate with brands on Instagram, YouTube and other social media platforms in exchange (mostly monetary) for publishing the branded ad via videos/pictures on their pages. 

Such collaborative content between brands and influencers is called branded advertising and is funded directly by  brands. However, Influencers leveraging this on Instagram must disclose this partnership to their viewers through the branded content tool on Instagram. Such branded ads have now become one of the key elements in influencer marketing strategies.

Here are some brand advertising examples for understanding this concept better:

Branded Advertising via paid collaborations on Instagram

Source: Instagram Collaborations | Influencer.in

Branded post describing gifting collaborations on Instagram

Source: Instagram Collaborations | Influencer.in

Check out “Instagram Collaborations: Everything You Need to Know” for more examples and steps for branded advertising through Instagram collab!

Why use Branded Advertising?

Source: Freepik

According to a recent survey, 74% of viewers considered branded posts and advertisements on Instagram as relevant and thus, perceive it as a popular medium for knowing and interacting with brands.

• It has better engagement and reaches:

Just posting and sharing content, though essential, isn’t efficient to build a presence on social media. Branded videos can help reach new audiences and bring your brand into the limelight. This can also be enhanced by exhibiting this content as ads thereby adding to credibility and authority (to some extent).

• It’s more transparent and trustworthy:

Creators invest so much time and effort into creating an engaged and loyal community of followers. Hence, a brand endorsement from the creator has a huge positive impact on their followers – it is like a digital word of mouth: transparent and trustworthy. Social media users are also aware of the brand deal as they can see the tag of “paid partnership” on Instagram. 

• Room for Optimisation: 

The brand will be able to view results and metrics for your campaign in the Facebook Ads Manager and these insights can help drive better results. 

• It doesn’t feel intruding:

These posts fit into our feeds so effortlessly and hence, unlike traditional advertising, viewers don’t feel invaded or put out. The adverts sound much more personal – like a trusted friend offering you a recommendation.

• Offers a smooth shopping experience: 

Viewers can easily purchase products without leaving the Instagram page using shopping tags and content ads. A branded video can easily catch the attention of social media users. 

• Builds emotional connect:

Storytelling is an art, and several top influencers -are modern-day storytellers. When they talk about our product, they create a personality and story around our brand, making people emotionally invested. Such sort of branded video and its effect is hard to achieve in other forms of advertising. 

What is Branded Content Tool on Instagram?

Collaborating with brands on Instagram is a great tool for marketing nowadays. The purpose of branded advertising is to aid influencers and brands to collaborate. It achieves two things:

• Creators disclose their partnerships with brands while sharing content – which usually appears with a tag of “paid partnership” on the Instagram page. This helps in achieving transparency with the followers.

• Brands get access to analytics (insights) of how the branded video/image is performing, which helps them drive better decisions in the future.
  

After you enable the branded content tool on Instagram, the post will have a tag that reads ‘paid partnership with (brand name)’. This will direct followers to your page as it will be linked to your Instagram account.

What can you do with the Branded Content Tool?

A brand will have control over who can tag them using the tool and can approve any top influencer/ creator as a branded advertising partner. 

From the brand’s Facebook page, insights and analytics of branded videos and posts can also be accessed and analyzed to determine whether this collaboration was a success or not! Engagement and reach can be tracked for posts, and taps, replies, profile visits, etc can be tracked for stories. Branded posts can be turned into ads, which is a highly effective way to increase ROI and reach. This can be done using the Facebook Ads Manager. 

Things to Ensure During Your Branded Advertising ventures:

• A brand can only promote a post where they are tagged as a business partner. 
• The creator will be notified once the brand has promoted the post. 
• The creator will not be able to edit/delete the post unless the brand deletes the ad containing the collaborative content.
• Creators will not be able to toggle off the ‘Allow Business Partner to Promote’ option once the ad campaigns are live. 
• The creators cannot promote the branded ads, only the brand can.
• The creator’s organic branded post can only be used for Instagram Feed Placement Ads. 

How to get started with Instagram Branded Advertising?

Source: Freepik

The creator and the brand need to configure their settings to establish a partnership, in case it’s their first time working together. Next, the brand should approve the creator’s request to tag them and the creator must have an Instagram business account to do so. 

Steps to follow: 

• Head over to your Instagram account settings and click on ‘Branded Content’. The ‘Require Approvals’ toggle should be turned on. Then the creator’s handle can be added to the ‘Approved Accounts’. Hit ‘Done’ once these steps are completed.

• The next step is to promote the creator’s post. The creators should enable the ‘Allow Business Partner to Promote’ option, which is found under ‘Advanced Settings’ during post creation.

• After this, the brand can set up the ads. Brand awareness, reach, video views, traffic, and post engagement are some of the available ad objectives that can be used.

• Go to Ads Manager and create a campaign. Under the ‘Ad Set’ section, click on the ‘Use Existing Post’ option. Find the creator’s post under ‘Branded content’ and hit on ‘Continue’. Once the preview looks fine, the ad can be set up.

Takeaways 

Most brands are leveraging influencer marketing as a part of their marketing strategy and branded advertising is an efficient way to do so. Branded ads and posts amplify the reach and engagement as they reach people beyond the influencer’s following. Facebook Business Manager allows you to customize your ads for relevant and specific audiences, demographics, interest groups, and so on. The possibilities and opportunities that come with it are endless, and this helps brands build credibility with their audiences.

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Influencer marketing is a strategy that involves identifying individuals who have influencing skills, and someone who has a lot of sway in a brand’s field or target market. As noted in one of the surveys by Oberlo, 49 percent of customers said they relied on influencers for product recommendations and 42 percent of people who saw influencer ads tried the product or service that the influencers recommended.

Any brand, no matter how big or small can rely on such top influencers as they have a unique ability to communicate with their target audience in their niche environment. Be it a fashion influencer or e-commerce influencer, the brands can easily tap and leverage their influencing skills to create a positive buzz about their brand. 

The following are the main steps that will guide you to develop an effective influencer marketing strategy.

1. Define Your Target Audience: To be effective in an influencer campaign, you must first understand who you are trying to influence. Being descriptive is beneficial, meaning the more precisely you can describe your target audience, the easier it will be to identify relevant influencers. As a part of the marketing strategies for business, we always lay down our target audience, which is specific and belongs to a niche market. It will help the influencers communicate and introduce the brand to the audience easily.
2. Set Goals: When it comes to influencer marketing, there is no such thing as one-size-fits-all. You are reaching out to consumers who are at various stages of the buying process. Have a better understanding of the targets you want to accomplish with your influencer marketing strategy before you start looking for top influencers. Some of the goals may include:

                 i) Brand awareness

                ii) Follower growth

               iii) Increased engagement

               iv) Clicks to site

                v) Product sales

                vi) Customer Loyalty

If you don’t have any set goals, you won’t be able to tell if a campaign is successful or not. Be it social media campaign ideas or any other, you need to have a clear understanding of your goals. The way you perform for your original goal determines how you calculate your engagement rate at the end of the campaign.

3. Connect with Appropriate Influencers: The whole point of influencer marketing is to bring huge awareness among the TG about the brand’s product or service. Work with an influencer that your target audience admires, likes, and follows. Somebody who is considered to be one of the leaders of your niche market. When looking for top influencers, you will most likely have to filter through a lot of information, such as channel audience base USP, relevance, organically grown followers, content quality, and engagement rate. It’s not a bad idea to ask the influencer for their numbers to see if they are ideal for your campaign. Try being more diverse in your search by looking into various platforms to select the perfect influencer for your campaign.
4. Master the Content Strategy: An effective content plan can help the brand come out well with the voice of the influencer. Try co-creating content for the campaign as the influencer understands the requirement of the audience and can help you deliver the message more effectively. When influencers interact with their followers, they usually do so to enlighten the audience with effective content and an element of entertainment about any particular topic. For influencer marketing to work, any content shared by the influencer about your brand must be relevant, useful, informative, and entertaining.
5. Track, Measure and Optimize: Although entrusting the entire content strategy to an influencer can seem appealing, two heads are often better than one. Keep an eye on the campaign’s results both during the campaign and after it’s over. Try to keep making the necessary optimization to the campaign to give it the necessary boost to drive the necessary results or traffic towards the campaign. The essential KPIs to measure the success of a campaign are as follows:

• Brand Awareness Metrics: Give the UTM link to your website, product, and social media pages to drive traffic and visibility. Social mentions and effective PR coverage also help to boost the overall brand identity in the market.
• Engagement Metrics: Highlighting the brand in the form of hashtags and enhancing engagement rate through likes, comments, and shares that can be checked and accounted for.
• Leads And Sales Metrics: Bring in new prospecting customers by introducing the brand to them and building a positive relationship with the audience and remarketing the consumers to generate more profitable leads and attain sales from the entire campaign to make the entire marketing move commercially successful.

After your campaign is completed, compare your actual ROI to your target. If you have achieved your goal, it is time to rethink your strategy and probably launch a new campaign with a higher goal. It’s always wise to broaden your marketing ideas by going through various other popular influencer marketing campaigns. Take a quick look if you didn’t achieve your goal and try and figure out what went wrong. Take stock of your current campaign and make changes to see how you can boost your performance.

6. Acknowledge the influencer’s efforts: Influencer marketing is all about establishing connections with individuals, both consumers and influencers. With a thank you, acknowledge the influencer’s efforts. Begin by sending a personalized thank-you gift and appreciate their unique influencing skills. These tokens can go a long way toward establishing solid, long-term bonds. It will also pave the way for further collaborations with the top influencer in the future.

Influencer marketing is the pinnacle of storytelling and selling. Be mindful of the influencer you are working with, and remain true to both their and your own brand stories. You will get more real content from both players if you do this. Hopefully, the above-mentioned steps will guide you to build a strong and effective influencer marketing strategy for your brand. The guide has surely helped us for our various clients, one of them be Dr. Reddy’s, a pharmaceutical brand, for being we achieved a target of 180K+ reach and 466% increase by leveraging the power of influencer marketing in a strategically and effective way.

 So, it’s time to give your brand the audience it needs and it’s never too late to enter the jungle of influencer marketing as it is one of the promising and effective methods to rise in the market and reach out to the potential audience.

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Before we look into the future of influencer marketing and its 5 crucial prerequisites for influencer marketing in 2021, we need to understand ‘influencers’. Influencers on social media are people who have created a loyal fan following for themselves through content they post on various online channels. Marketers use influencers to tap into their loyal following and endorse their products or services. Influencer marketing has made a mark in many sectors of business. From fashion influencers to e-commerce influencers, marketing strategies have been devised so that companies can get the most out of the followers of these influencers. Fundamentally, marketers must mold their business needs parallel to the influencer marketing trends in 2021.

When companies or brands invest in influencer marketing they expect to drive awareness and sales for their respective products. If you are uncertain about the type of influencer to choose for your brand to achieve this, we have compiled crucial points to keep in mind when looking at influencer marketing in 2021.

• Target audience – When a brand chooses an influencer for their campaign, they must do so keeping in mind their TG. They must pick an influencer with a following which would resonate with the brand’s TG or possess the brand’s TG. The influencer you pick must also be aware of the social influencer marketing trends that are prominent today. When there is a disconnect between the chosen influencer and the brand, there will never be synergy. Influencer marketing in 2021 is clearly competitive and to be even minutely relevant, one must master an ideal target audience.

• Quality content– When you’re looking to finalize on an influencer, reviewing the content they put out is pivotal. Social influencer marketing trends keep changing with time and the content that your chosen influencer must put out must be in line with them. The quality of the content they put out will be directly proportional to your product or service. If the content to endorse the product is not up to the mark then the perception of the product automatically becomes poor. To get the desired ‘relevant’ reach, content should be reviewed for quality. 

• Engagement Rate – Engagement is the most common metric used for measuring influencer marketing success. It is the sum total of the likes, comments, shares divided by the total number of followers of the influencer. This helps the brand understand or rather approximate the potential reach of their content. Social media platforms have played their part to impose bans on third-party services that peddle fake followers and inauthentic engagement. This hinders the performance of the campaign planned out for endorsement. Influencer marketing in 2021 is no gimmick. There aren’t any shortcuts to having an influencer campaign that delivers what you need.

• Platform – Influencer marketing rose to fame after the infamous app Tik-Tok blew up. The use of TikTok had become one of the biggest social influencer marketing trends at the time and having the right influencer for your brand on that platform would have immensely helped. Many content creators got branded as ‘influencers’ and this started a whole new verticle of marketing. When a brand is zeroing in on a platform, it must have an understanding of which platform will create the maximum amount of reach, which in turn becomes a purchase. A few of the most popular platforms as of now are Instagram, Facebook, and YouTube. The brand needs to figure out the platform which would resonate the most with its users.

• Crystal clear objective – Before a brand begins with their influencer marketing campaign, they need to zero down on their objective and what they want to achieve from it. It is very important to stick to the influencer marketing trend. Broadly the objectives or rather the goals are of 2 categories.

                      1.Brand awareness 

                     2.Direct response

Brand awareness is the most popular influencer marketing campaign objective. A great way to measure brand awareness is by measuring metrics that are directly correlated with it. Metrics that you can track are likes, impressions, mentions, comments, traffic, and reach. 

Direct response is more of a conversion-based campaign objective. The metrics to look into for these kinds of campaigns are specific actions, such as clicks, sales, conversions, leads, downloads, and subscribers. There are also integrated campaigns that drive engagement as well as urge conversions. These campaigns are solely dependent on the influencer the brand chooses for the campaign. 

Another important point to keep in mind apart from the ongoing influencer marketing trends in 2021, is to have a systematic reconcile. Identifying the KPIs is as important as the campaign itself. This will give a clear-cut idea of the way forward and how to channel each campaign. This added with a basic hygiene check, you’ve got yourself a solid influencer marketing campaign.

As mentioned earlier, Influencer marketing is here to stay. There are countless innovations that we come to know in this space day in and day out. Today’s influencer marketing trends might be way different from tomorrow’s but being timely on this ever so changing bandwagon is crucial. There have been many successful influencer campaigns carried out by highly motivated influencers and brands, TATA Cliq’s  #MallAtACLiQ is one such example of a campaign that leveraged influencer marketing to its potential.

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But even before the Amazon Influencer program became a huge success, Indians have been utilizing influencer marketing strategies in e-commerce. If you are still uncertain about using influencer marketing in your business, it is all about finding the right types of influencers for different stages of the marketing funnel.

The influencer marketing trend is far from over. Every year sees something different making a breakthrough in the market and we have compiled a list of influencer marketing trends you should know about in 2021. In order to utilize these trends, you need to understand the types of influencer marketing strategies that you can try in India.

Amazon influencer marketing is an extended version of the Amazon Associates program. This program allows influencers to add product-related content on Amazon helping customers research and buy the products they like.

Things you need to know about the Amazon Influencer program in India-

• How does the Amazon Influencer program in India work?
• Existing Associates Account
• What is a Verified Profile?
• Steps to add products
• Image Guidelines to be followed
• How will your followers discover your page on Amazon?
• Add Disclosures

How does the Amazon influencer program in India work?

The Amazon Influencer Program in India lets you have your presence on Amazon.

You can customize it with the products that you recommend to your audiences in your YouTube videos and on your Instagram content.

For this Amazon gives the amazon influencer affiliate a special vanity URL (amazon. in/shop/handle). This URL allows you to market your presence on Amazon among your social media followers. When a customer visits your page and shops on Amazon, you get compensated for the purchases in the same manner as you would with the Amazon Associates program.

Amazon does not expect that an Influencer will write only positive things. It expects you to give the customers your insight on the product. Your experience, and how you felt about the product. It can be both positive and negative. It is upto the customers to decide whether they would purchase the product.

Existing Amazon Associates Account-

If you already have an Associates Account, the Amazon influencer program in India lets you use the same account and store ID to register for the additional benefits of the Amazon influencer program. 

All you have to do is –

• Get to the Influencer Program landing page through Associates Central 
• Click  “Join Now” 
• Log in to your Amazon account
• If you have an Associates account linked to the Amazon account, you’ll be given the choice to use your existing store ID to register.

What’s a Verified Profile?

Verified Profile pages are pages that capture your social identity, that is your public name, a bio and your recent content, links to your social media account, and content that you have published across Amazon’s social experiences- stories, questions, answers, reviews, Idea Lists, and also a tile linked to your influencer store.

Amazon Influencer Program participants must have their profiles verified. You will not only get a verified badge and a storefront link, but Amazon influencers can also participate in the Amazon social experiences, including writing a review and publishing to Spark.

How to add products?

• Login to Amazon with the e-mail you want to join the Influencer Program.
• Type your vanity URL into your browser. In the owner view, click on the list you’d wish to add products to.
• Type within the search bar for the products you’d wish to add. 
• Click the + within the upper left corner to feature the products on your list
• You can also add products to your page by checking out any product on Amazon.in.
• Once you’re on the products page, click on the ‘Add to List’ dropdown and choose the list you’d like to add the product to.
• You can do that from your desktop, mobile web, or within the Amazon app.
• To delete an Idea List, click on your Idea List and click on the pencil next to your list tagline. That will open a box where you can change the name, the tag line, or delete your list.

Image Guidelines to be followed-

Influencers must meet the following guidelines to upload images:

• Minimum width:105px
• Supported file types: .jpg, .jpeg, .png, or .bmp
• Maximum file size: 5Mb
• Greater than 72dpi

How will your followers discover your page on Amazon?

For any Influencer, it is important to leverage social media in order to engage with your followers and drive traffic to your Amazon page. Your followers will definitely look for you and your product recommendations along with the other quality content you provide. Amazon has shared some ideas in order to help spread the word about your space on Amazon. Find it easily on Amazon Resource Center.

Add Disclosures-

When you include an affiliate link, It is very important to make sure you disclose that to your followers. They will trust you more if you’re transparent about where you’re directing them once you share links.

Here is the link to the Amazon influencer program in India-

https://affiliate-program.amazon.in/influencers

If you’re popular on social media then you must try out the Amazon influencer program in India. It is a great way to earn as you will get a commission with every product that is sold through the link you shared.

For those selling on Amazon, the Amazon influencer program in India is a cost-effective tool to reach potential customers who would be curious about your product. Instead of wasting money on other Amazon marketing strategies, try out this method by working with a proper influencer.

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