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Here’s what the 2023 Influencer Marketing Report Covers:
The Rise of Short-Form Videos
What Influencers want from Brands
How brands went about Influencer marketing in 2023
Trends seen in 2023
The Rise of AI in Influencer Marketing
Key Points:
80% of influencers prefer long-term brand relationships rather than one-offs
YouTube Shorts emerged as a preferred platform with 51% of influencers creating content on it
77.8% of brands said that influencer marketing is a “must-have” component of their digital marketing strategy.
About 39% of brands said influencer campaigns allow them to target a niche audience.
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