Getting lost in competition is a common challenge influencers face despite high demand. Many talented creators are often overlooked or simply sometimes don’t fall under the right keywords for brands to spot. For a long time, we have felt that enabling frictionless collaborations is a major problem and nobody seems to be doing it right. We decided to tackle it ourselves. Say hello to the Influencer app!

The app comes with myriad features, consciously configured to make brand collaborations seamless for influencers. This is a top-notch influencer marketing platform for brands and influencers.  Available on both Android and IOS the app is cross-linked with our web platform tailored for brands. This allows brands to create and monitor end-to-end custom influencer campaigns, which we then feature on the Influencer app for creators to apply. 

Our algorithm is a unification of our long-standing experience and meticulous data across various creator platforms. This enables brands to identify the right creators and gives all kinds of micro-macro influencers a fair opportunity to get brand collaborations across creator platforms like Instagram, Youtube, Moj, etc. Making it a win-win situation for both brands and creators. Let’s dive into how the Influencer app is a game changer.

Features of the Influencer app

Instant Activation- 

Create original and engaging communication for India’s top brands. Best app for Influencers to find collaborations, and earn by creating content. Just sign-up and start!

Secure- 

Privacy of information and protection of identity are integral parts of our platform. Each login requires authorization using an OTP.

Easy Integration- 

Link your socials directly to the influencer app to get an instant overview of the content you publish. Collaborate with brands in real time by showcasing your content performance.

Dashboard Reporting- 

Real-time data and insights on your Influencer Dashboard to make informed decisions and upskills your influencer marketing strategy. Create high-performing content by analyzing what works best for you. 

Support- 

Always available email, phone, and chat-based support to help you in your every step. We also have detailed blogs and guides for our community to stay updated with industry trends on the Influencer.in website.

Faster Settlements- 

Cutting down on back and forth, our three-step negotiation process, ensures quick turnaround time, bringing focus to real action.

Eligibility- 

Transparent collaboration details, simply check your eligibility and deliverables. Apply to brands you resonate with on this content creator platform to be a part of their influencer marketing campaign. 

Build your brand- 

Analyze your earnings & maintain focus on your goals. Use the insights from the real-time data and reports on the dashboard to make smarter business decisions for yourself.

Why should brands jump on the wagon?

Meaningful growth: 

Our algorithm projects ROI based on data. Get a constant and predictable flow of results which leads to growing revenue. 

Reach your target audience: 

The best influencer campaigns happen with the right combination of influencers and their audience. Get factual suggestions of influencers that have an audience similar to your target audience through our vast range of custom metrics. 

Master efficiency: 

Acquire leads that render results, and plan your next campaign effectively by taking into consideration your previous learnings.

Peace of mind: 

Our team of experts curates the best campaigns suited for your brand with a focus on industry KPIs. Have confidence knowing you’re targeting the right audience.

Prioritizing: 

Most businesses only use one growth channel while scaling. With Influencer.in your arsenal, you’ll be able to focus your team and resources on the approach that will have the most impact on your organization, giving you more time to manage the other aspects.

We are India’s ultimate influencer marketing platform that allows influencers to get paid collaborate, negotiate and earn through a mobile app, simultaneously supercharging the Influencer Marketing experience for brands by bringing effectiveness, efficiency, and excellence to all collaboration processes.

This is one of the best apps for influencers and brands to grow and evolve. A product of Social Beat, Influencer.in aims to be a driver of growth by reimagining influencer marketing for everyone in this ecosystem.

If you are an influencer and you want to expand your reach, get noticed, and bring in more money for your efforts, download the Influencer app NOW!

FAQs about the Influencer App

1. What does the Influencer app do?

The Influencer App is India’s best content creator platform. It enables Influencers to easily collaborate with leading brands, track results in real time, and get paid. 

2. Do I need to pay for brand collaborations?

No! It’s absolutely free. All you have to do is create an account and integrate your social media handles. Explore hundreds of opportunities, collaborate with brands you resonate with, and start earning money.

3. Is it necessary to integrate my social media accounts with the influencer app?

No, it is not compulsory however it is recommended. We require access to your social media data such as followers, views, engagement rate, etc. to keep your profile updated for brands. This also increases your chances of getting shortlisted for influencer campaigns.

4. I am just starting as an Influencer, can I sign up?

Yes! There are no criteria to sign up on the Influencer app. It is open to all kinds of content creators (nano, micro-macro influencers) However each campaign has its own eligibility criteria, make sure to check the details before you apply.

5. I create content only on Instagram, can I apply?

Yes, content creators from across platforms and Industries can sign up and start applying for brand collaborations.

6. How do Influencers get paid?

If you are wondering how influencers get paid, then you need to know that it is based on the campaign and their engagement rate. At the end of each campaign, we enable you to share invoices for your services with the brand. A mutually convenient payment method can be decided between the brand and the creator.

7. What kind of brand collaborations can I get on the influencer app? 

Get collaborations across industries, brands, and creator platforms.  Health, tech, fashion, lifestyle, travel, Instagram, and Moj, are just a few brand collaboration examples you can find on the influencer app

The post Influencer App: All you need to get Brand Collaborations appeared first on influencer.

While the list of top comedians is very long, let’s learn about the top 7 standup comedians in India known for their stand-up comedy!

1. Kenny Sebastian

Starting with one of our favourites, who never fails to make us giggle with his jokes even after hours of his show, Kenny Sebastian. Acclaimed as one of the best comedians in India, this multi-talented comedian is also a musician and a filmmaker. Known for his quick and witty jokes, he is one stand-up comedian, who you can’t miss to follow. Along with being a top standup comedian in India, he has also performed in the United States, Singapore, the United Arab Emirates, and Australia. With 2.19M subscribers, Kenny Sebastian has his own comedy Youtube channel. 

Source: Twitter

2. Abish Mathew

Kick-starting his career as an RJ in Red FM Delhi, Abish Mathew made his way into the list of best stand-up comedians in India. As one of the first Youtube influencers, he regularly posts funny short videos on his channel, Son Of Abish. They will definitely make you laugh out loud. His range of content will never bore you. You get to enjoy his chat show, fun sketches and videos with top comedians and actors on his channel. His Instagram channel, with around 378K followers, is sure to make you laugh with his funny reels and posts. 

Source: Twitter

3. Radhika Vaz

Known for her bold, unapologetic and often controversial acts, Radhika Vaz is one of the best comedians in India. She plays her humour around society’s perceptions of women. She is also a columnist for the Times of India. Known for her unapologetic and feminist performances, Vaz breaks stereotypes in the funniest and sharpest ways. With 11.3K subscribers, she creates several funny short videos on her Youtube channel.

Source: YouTube

4. Rahul Subramanian

If you are looking for some quick jokes on random things, Rahul Subramanian is the man for you! One of the top Youtube and Instagram comedians, he has named his Youtube channel as “Random Chikibum”, where you can find short comedy videos that are sure to give you free laughter therapy. His other notable works are Sketches and Improvisational comedy shows, specifically with AIB, and on Amazon Prime, with Kaneez Surka. With 703K followers, Subramanian adds funny reels to his Instagram channel.

Source: IMDB

5. Varun Grover

Well, here is a multi-talented standup comedian, poet, and writer, who is undoubtedly one of the best stand-up comedians in India, Varun Grover. He primarily plays his humour around current affairs in India, fused with satirical remarks on Indian politics and he never fails to make his audience laugh. With only a few videos on Youtube, he already has 944K subscribers that are only increasing. Varun Grover is also growing quickly as an Instagram comedian and influencer, sharing funny videos and reels on screenwriting. 

Source: Wikipedia

6. Aditi Mittal

One of the most seasoned and top 10 comedians in India, Aditi Mittal is a comedian, writer, and actor. She has not just been a comedy influencer on Instagram or Youtube, but has also judged several stand-up comedy competitions and taught many aspiring comedians. She is known worldwide for her works at BBC Radio 4 in the UK, and several festivals in Australia and Switzerland. Her list of achievements surely make her one of the best stand-up comedians in India. Mittal regularly adds new material to her Youtube channel for her 242K subscribers.

Source: Superstarsbio

7. Zakir Khan

Now, we just cannot forget the man whose standups we have practically memorized! Zakir Khan’s one-liners are just as fun as his lengthy standups like ‘Haq se Single’, making him one of the best stand-up comedians in India. His everyday-related comedy makes everyone laugh and love him. This ‘Sakht Launda’ is easily one of the top 10 comedians in India to have performed sold-out performances around the world. With his amazing comic timing, he has recorded some of the top standups and also stars in several series and comedy shows. A whopping 7.07M subscribers religiously watch his videos on Youtube and 4.5M people follow him on Instagram for their daily dose of laughter. 

Source: Pinterest

These top stand-up comedians have become a large part of our entertainment with their relatable material and witty jokes. Among a long list of comedians, these are some of the best stand-up comedians in India, who are sure to make you laugh and appreciate stand-up comedy. 

The post Best Stand up Comedians in India to Follow in 2022 appeared first on influencer.

While content generation is a crucial part of marketing, you need not handle everything from the scratch. Here are some of the content creation tools that can help you reduce your time and even manage your work better:

1) InShot:

For social media content creators, videos play a big role, be it YouTube marketing or Instagram reels. But it can be difficult to find a video editing app that has everything you need in one place. The InShot app solves that. InShot is a popular video editing application for Android and iOS for Youtube content creation. It is quite popular among content creators and social media influencers. The app has plenty of features too. You can trim clips, change the speed of your footage, and add filters, music, and text. You can also flip and rotate footage, which is a handy feature that many other apps don’t have.

Source: InShot

2) Social Bee:

Social Bee is a top-notch social media management tool for social media content creators. It is jam-packed with numerous features that will enable you to share content across all your social media profiles in one place. From content generation, sharing, and monitoring, the tool can help you save up to 8 hours per week. It is an essential social media management tool perfect for sharing and scheduling content on Instagram and other social media platforms.

Source: SocialBee

3) Grammarly:

Grammarly is the most favourite tool for any content writer. This content writing software is an all-in-one spellcheck and grammar tool. It helps online content creators to error-free content on Gmail, Facebook, Twitter, LinkedIn, and Google docs so you never make grammatical errors! Grammarly uses Artificial Intelligence (AI) and scans your text to fix common and complex grammatical mistakes, including tone, engagement, clarity, and correctness. Unlike other content writing apps, it goes beyond regular content checks to provide you with explanations that help you improve your writing skills. This content writing software is free for individual users, with premium and business plans also available.

Source: Grammarly

4) Linktree:

Linktree is the market-leading linking platform that was the first of its kind. With a user base of 14M+, Linktree helps online content creators, brands, small businesses, activists and everyday creators carve out their place online and monetize via Commerce Links. Linktree is a tool that offers you a customizable landing page (with its own link), think micro web page, that links to all of your social media platforms or important links. It is especially useful for Instagram content creation as you can add multiple links to the bio.

You can use Linktree to connect Instagram to any other social media or your website as well. The idea of routing your readers or followers to one place to easily find all of your social links or content is an amazing concept!

Source: Linktree

5) Hootsuite:

It is one of the best management tools that will allow you to be active on social media 24×7. Hootsuite helps you never miss a post with its post scheduling features that makes your Facebook or YouTube content creation very easy. It also helps you generate good reports. Launched in 2008, it has been the go-to social media management tool ever since.

Source: Hootsuite

6) Lightroom:

When you need a simple and effective way to process, touch up, and catalog dozens or hundreds of photos, Adobe Lightroom is some of the best photo editing software around for an image-type content generation. A high-powered but comparatively easy-to-learn photo production and editing tool, Lightroom automatically saves your pictures to the cloud and lets you edit them using the same or similar Lightroom interface.

Source: Lightroom

7) Unfold:

Unfold is a content creation tool for making standout content to share on social media. With Unfold, you can do Instagram content creation and YouTube Content Creation to make and publish a hub page of links to your social media accounts and online content. You can promote this content on your social media bios, and map out what your grid of published Instagram posts will look like to visitors. With Unfold, content generation is free, and customized, and you can share stories. You can also purchase additional templates to expand your toolkit, or subscribe to Unfold+ for access to all Unfold collections, fonts, stickers, and more.

Source: Unfold

8) Canva:

Canva is a graphic design tool filled with tons of functionalities to fulfill all your social media requirements through their pre-prepared 60,000+ templates. It’s a one-stop destination for all types of content generation as well as small business owners. It is one of the best content creation tools, making it easy to create and edit customized images for sharing on social media, illustrating blog posts, Instagram story templates, and Business cards. A content generation tools list wouldn’t be complete with out Canva.

Source: Canva

9) Crello:

Crello is incredibly easy to use and includes thousands of great templates for social media posts, flyers, and even business cards. But what sets it apart from similar Instagram or Youtube content creation tools is that you can easily create videos for social media stories or posts with great video templates for food vlogging, travel videos, animations, and more. It’s a better-priced alternative to Canva with better features for making animated posts. It has an excellent background remover and an awesome set of stock photos for graphic content generation.

Source: Crello

10) Spark AR Studio:

Spark AR Studio is an augmented reality platform for Mac & Windows that allows you to create AR effects for mobile cameras somewhat easily. Online content creators can use this to make Instagram or Snapchat filters and share them with their audience.

Source: Spark AR Studio

11) PowToon:

Powtoon bridges the gap between videos and presentations, making it easy for the content generation with appealing visual content in only a few minutes. These are excellent ways to get attention and engage your audience. While the video is one of the most popular content generation forms on social media networks, companies rely on expensive external agencies to create these videos. A Youtube or Instagram content creation tool like PowToon allows even an amateur to create engaging videos, especially for presentation purposes. The platform gives you a choice of several templates and customizes them according to your business. You can easily plug and play your content and share it across your social media networks.

Source: Powtoon

12) Hemingway Editor:

Hemingway Editor helps make your writing easy to read and helps your reader to focus on your message. This free content writing tool highlights lengthy and complex sentences and errors. It highlights weakening phrases to improve readability. You can also fix passive voice on your content. The tool can be great to write catchy captions and blogs that can make your content interesting and easy to understand. 

Source: Hemingway

13) oTranscribe:

oTranscribe is a great content writing app for those who start with the audio or need to use the content from a video or audio. With this free content writing tool, you can add an audio or video message or even a YouTube video link which you can easily transcribe in one go. Here, you can transcribe the content and access the audio or video at the same time, making content generation extremely easy.

Source: OTranscribe

Conclusion:

That was all about the top content generation tools that can help you create, manage, and even improve your content on different social media platforms. Most brands need to create good quality content that can help them expand and improve their presence. If you are looking to kickstart or even expand your online presence, do use these tools to make your life easy!

The post Top Content Generation Softwares to Use in 2022 appeared first on influencer.

So, why are brands collaborating with these trendsetters? Brands, especially in the fashion industry, are now collaborating with Indian Fashion Influencers on Instagram and other platforms to promote their products and ideologies to make the best out of the potential ‘Return on Investment’ the platform offers. Instagram has done well for many businesses, especially in the fashion, beauty and lifestyle categories, so it makes more commercial sense to team up with Fashion Influencers.

Gone are the days when people had to wait for their monthly fashion issue to know about the latest trends and casual outfit ideas. Fashion and lifestyle tips are now just a tap away with the growing number of Indian fashion influencers on Instagram. Earlier, we put down a list of top fashion & beauty influencers in India, and now we have a specific list of lifestyle and fashion Instagrammers in India. 

In no particular order, here is a list of India’s top fashion influencers you should watch for the latest trends and styles. If your search goes beyond the fashion and lifestyle industry, peek at a list of the top Indian Instagram influencers to follow.

You can also check out our detailed Influencer Marketing Guide and our 2022 survey report on influencer marketing in India.

Here are our Top 10 Instagram Fashion Influencers in India in 2023

1. Tehraan Bakshi :

Tehraan Bakshi, an Indian TV host and contestant, is well-known for participating in the reality dating show, Mujhse Shaadi Karoge. He’s also a luxury & lifestyle blogger who lives life to the fullest and loves travelling and posting about his travel experiences.

Tehraan has a following of more than 1 million thanks to his hip and stylish fashion sense. He began his journey with modelling and worked on numerous photo shoots. Oh, and he’s been a part of multiple ramp walks as well. Contact influencer.in if you’re looking to work with Tehraan.

2.Paaresha Sharma :

Paaresha Sharma, a very enthusiastic and charismatic Indian fashion blogger, loves to create engaging and quirky content around fashion, lifestyle, travel and food. She has worked with many famous brands such as  Lifestyle, Baggit, Addidas, Orient, Mirraw, Daniel Wellington, Cadbury, etc. 

Fashion meets fun at her Instagram page – @paaresharma. She engages with her huge, dedicated follower base by sharing the latest fashion trends and styling tips for different occasions. Contact us to promote your brand with Paaresha

3.Komal Pandey:

Komal Pandey is a name known to any and all fashion enthusiasts, for she is one of the biggest Instagram fashion bloggers out there. The content on her videos are beyond creative and therapeutic to many! This Delhi-based star, one of the most popular fashion Instagrammers, has been in the industry for over seven years and has over 1.8 million followers on her Instagram handle who love her style sense and video edits. She clearly is one of the biggest fashion influencers in India and is a huge inspiration for fashion trends 2023.

4. Aakriti Rana:

Aakriti Rana is a fashion stylist, content creator, and one of the top Indian fashion bloggers on Instagram. She is a model and has worked with multinational brands as well. She did her master’s in Fashion Design at Lancaster University and loves to blog and vlog too. Her content on Instagram is known for its creative edits and concepts and she has a massive following of over 900K+ on her Instagram handle.

5. Roshni Bhatia:

Roshni Bhatia a.k.a TheChiqueFactor is amongst the best lifestyle, beauty, and fashion bloggers on Instagram! Her style is elegant and chic and she provides her massive audience with incredibly easy styling tips and hacks as well. She is also a mother and is a true inspiration for working mothers out there. Very few Indian fashion influencers are able to juggle their life so successfully between being a mom and a social media star.

6. Masoom Minawala Mehta:

Masoom Minawala is a European based, Indian fashion blogger, influencer, and entrepreneur. Hailing from Delhi, Masoom has come a long way from being a tomboy who excelled in football. She is the founder of the fashion and lifestyle blog “Style Fiesta” and the online fashion brand “The Style Fiesta Shop”. Masoom is known for her impeccable sense of style and has been featured in several prominent fashion magazines and websites. She is also a popular social media personality with a large following on Instagram, where she shares her daily outfits and fashion tips with her followers.

7. Siddharth Batra:

Siddharth Batra is one of the few top men’s lifestyle, beauty, and Instagram fashion influencers in India. He loves breaking stereotypes and makes fun and engaging fashion and beauty-related content videos on his gram. His free-spirited nature and lovable personality have contributed to the overall quality of his outlook and have garnered him a massive audience! If you are a man and are looking for one of the top Indian fashion bloggers to follow and ideas for a men’s fashion blog, Siddharth Batra has got you covered!

8. Sakshi Sindwani:

Sakshi Sindwani is one of the leading Instagram fashion influencers in India. She is also a model and a proud advocate of body positivity and self-love. She has been featured in Harper’s Bazaar Cover, Vogue India, Grazia, and Cosmo magazines. Her content videos are informative, creative, and exciting, which has led to her massive traffic on Instagram. So, if you are looking for fashion blog ideas she could be a great source of inspiration for you!

9. Juhi Godambe:

Juhi Godambe is a popular luxury fashion and lifestyle influencer in India. She completed her masters from London College of Fashion and is currently a full-time stylist, creator, and one of the top fashion influencers on Instagram. She is also the founder of the clothing brand ‘Arabella’! Her content videos include fashion tips, beauty products reviews, and travel vlogs.

10. Meghna Kaur:

Meghna Kaur is one of the top fashion, beauty, and lifestyle influencers on Instagram in India. She started off as a YouTuber and gained a lot of followers over the years and now has over a million followers on her Instagram handle. Her content includes informative and aesthetically pleasing fashion videos and styling tips and hacks.

Final thoughts on Fashion Bloggers on Instagram

No doubt, choosing the best lifestyle Indian fashion influencers on Instagram is a challenge. You might be looking for fashion blog ideas, specifically men’s fashion blogs, or perhaps you just want to follow the best fashion influencers in India. 
Regardless, we have curated a list for you that will help you stay on top of Instagram fashion influencers so that you up to your personal fashion quotient in 2023. 
Read more about the influencers and related strategies at Influencer.in.

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Why is Divija’s content the need of the hour?

In a country like India where mental health is not discussed openly and mental health issues are seen as taboo, it is very important to educate people as much as possible and make it normal. There are lots of myths around mental health that prevail in our society. The subject of mental illness is not one that most people would want to talk about openly, and even less, accept the fact that they may be suffering from this problem. This outlook needs to change and hence we need more people like Divija who are openly discussing these issues and educating people about it.

Why should you follow her?

Firstly, you should follow her because her content is reliable and authentic. She is working as a counseling psychologist after completing MSc in Applied Clinical Psychology from the University of Bath. Her goal is to make a difference in the field of Psychology in India and create more awareness. 

There are lots of people and pages on social media that talk about psychology facts and claim to be psychologists or even provide therapy and what’s worse is that these pages are really popular and have extremely high engagement. This means that there are many people out there who are getting misguided because of such posts. 

Secondly, Divija makes her Reels very interesting by adding a touch of humor to them, making it all the more fun to watch and more likely for people to share it further. 

What makes her content stand out?

Making relatable content, educating people about different topics, and still somehow making it fun to watch is something that Divija can do very well. Her content is unique, appeals to a wide range of audiences, and is also credible. She receives a great amount of engagement on all her posts which only shows how amazing her content is. She likes to create content around trending music on reels by giving it her own twist and making them educational, changing trends is her signature. Her account has been gaining popularity and all of it comes with a great deal of hard work that goes behind her content. She is glad that she is able to reach out to so many people and spread awareness about mental health. She also mentioned in one of her interviews that the response on her reels just shows that people want an open, accepting, non-judgmental environment and someone to support them. Her content encourages people to openly talk about things related to mental health, which indeed contributes towards bringing a positive change in society.

Why do we need more influencers like Divija?

Social media platforms like Instagram, Youtube, Facebook, etc. are developing as a rich source of mass communication. It is a great way to reach out to a large number of people in a short time frame. Hence, increasing awareness about important matters like mental health through social media can be a good initiative. Divija Bhasin, a psychologist active on social media does exactly that. She consistently tries to amp up conversations around mental health on social media.

In a country like India where Psychology as a profession is not as recognized and celebrated as other mainstream professions, a lot of psychology students end up worrying about their career in India. The country definitely needs more mental health professionals like Divija, who not only talk about these things but also act as credible sources of information for the people.

In conclusion, we would like to convey that experiencing mental health problems is completely normal and natural. Mental health has always been a gloomy, taxing, and serious conversation, but it does not necessarily have to be. Acceptance and acknowledgment of both positive and negative emotions are important for a healthy emotional life. 

Following and supporting people like Divija is a step towards a positive change in our country. Hence, we strongly believe that her content is the need of the hour and we need many more influencers creating such impactful and worthy content. 

The post Why Divija Bhasin’s Content Is The Need Of The Hour! appeared first on influencer.

Whether you’re a micro-influencer looking to collaborate with other Instagrammers or a brand looking to leverage influencer marketing strategies, an Instagram musician, has a lot to offer to your cause.

Also Read: Top 20 Instagram Influencers to follow in 2022

What’s more, these music creators have won the hearts of not only millions of Indians but have also fanned out their reach throughout the globe. This is thanks to them breathing life into vintage collections, recreating existing melodies with their special touch or writing songs relatable to the current society. 

This development now presents an opportunity for brands to leverage these influencers and personalize interactions with their target audiences better.

Did you know that 63% of Indian consumers prefer personalized marketing campaigns done by brands?

Realizing this trend, we have curated a list of the top 11 Instagram Musicians that you should consider for your brand strategies in 2022

Saheel Music

Source: Instagram

Instagram- @Saahellmusic
Followers: 165K

YouTube- Saahell

Saheel has been famous for a while with the Indian mainstream audience by his charismatic voice. He is a 19-year old energetic Instagram musician with a very well-curated feed full of simple musical videos. He has gained a lot of attention for his trending tunes on Instagram recently. 

Rahul Krishnan

Source: Instagram

Instagram- @rahulkrishnanmusic

Followers- 183K

YouTube– Rahul Krishnan

Rahul is a fusion artist, known for his experiments with Flute music. He is known for his creation of soulful tracks and also experimentation with EDM tracks with flute music. His trending tunes on Instagram could be used as background scores or as fillers in music. 

Akanksha Sethi 

Source: Instagram

Instagram: @akanshasethimusic

Followers: 101K

YouTube- Akanksha Sethi

Akanksha Sethi is a young Instagram musician from India with a 101K strong following. This Lucknow-based music creator was initially sceptical about releasing her own music up until 2020 when she released her song ‘Thoda Sa Theher’ that got nationwide traction thanks to her soothing and melodious voice. Akanksha plays the Ukulele which compliments her poised voice. She is also known for some of her trending songs in Instagram that people groove to!

Vineet Singh 

Source: Instagram

Instagram: @bang.it.paaji

Followers: 66.3K

YouTube– Bang It Paaji

Vineet is a packet of energy, who is known for his lively and energetic content. He is a music creator with instrument-centric songs that involve dhol and tabla as the base thereby, increasing the level of energy in all his musical pieces. His content can be used as background music for any party track and goes best with fast-paced Punjabi or Bollywood music.

Anumita Nadesan

Source: Instagram

Instagram: @anumita.nadesan

Followers: 265K

YouTube- Anumita Nadesan

Anumita is a Carnatic Music fusion artist, known for her experiments with Classical Music. She scaled to the ranks of a prominent Instagram musician when her Jashn-e-Bahara took over 5.9M hearts on Instagram and the track was one of the most trending songs in Instagram reels for over 2 weeks. More than 50 thousand people used her soulful voice to make videos.

She is definitely amongst some of the top song creators that you should follow and collaborate with!

Janani Sings

Source: Instagram

Instagram: @jananisings

Followers: 136K

YouTube: Janani Sings

Janani is a well-known Instagram musician with a 136K strong following. She is well known for her incredible song covers and bold voice. Her “No, I don’t believe in soulmates but, …” was amongst the most trending songs on reels with a viewership of about 13.9M and 1.1M likes. She also makes a lot of unplugged songs and covers that can touch your heart!

Also Read: Using Reels on Instagram to Scale Your Brand

Cinnamon Sandhu 

Source: Instagram

Instagram: @cinnamnsandhu

Followers: 63.9K

Youtube- Cinnamon Sandhu

Although born and brought up in Canada, Cinnamon never stops surprising everyone with her melodious Punjabi voice. This Instagram musician is known for one of the most  trending songs on reels, ‘Surma’ which got traction of more than 8 million views. Her unique sense of style and fashion gives her an edge over other Instagram singers!

Vipasha Malhotra

Source: Instagram

Instagram: @vipasha.malhotra

Followers: 6.1K

Youtube- Vipasha Malhotra

Vipasha is an artistic being, besides being an Instagram musician, she is a comedian and a writer as well. Her recent composition – the Hindi version of Aurora’s Runway turned out to be the most trending song on Instagram, so much so that Norwegian sensation, Aurora herself connected with her to listen to the whole composition!

She plays the Ukulele and promotes body-positive fashion culture too!

 Akshath Acharya

Source: Instagram

Instagram: @akshathacharya

Followers: 54.3K

Youtube-Akshath Acharya

21-year-old Mumbai-based Instagram musician Akshath is an inspiration for all the youngsters. His style is acoustic music that connects directly with the soul. He plays the guitar and completely nudges everyone with his aura. His trending audio on Instagram, “Aao na” melted numerous hearts online! 

Smriti Thakur

Source: Instagram

Instagram: @smritimusic

Followers: 33.6K

Youtube- Smriti Thakur

Smriti has a really breathy voice, her style is mostly soothing, and reprises versions of songs. This Instagram musician is also well versed in playing the guitar and in addition to her melodious voice adds a tint of love to her content. Delhi-based Smriti has gained about 33.6k followers and is still scaling greater heights.

Raman Sharma

Source: Instagram

Instagram: @thisisramansmusic

Followers: 88.5K

YouTube: thisisramansmusic

A young Instagram musician, Raman is known for one of the most trending songs on Instagram, his “Tu jane na” cover. This masterpiece got a viewership of 2.6M and 252 likes on Instagram. This Instagram singer is also a fun-loving individual who also posts stories and pictures of his trips and fun memories for his viewers to enjoy!

On That Note!

Music and melodies are constant companions and the best means to personalize with your audiences. When brands connect with their audiences through things that they hold dear, they are more likely to have a soft corner and some sense of loyalty for such brands.

Collaborating with an Instagram musician is a great way for a brand to tap into not just their own niched audience but the entire following of that particular Influencer.

Thus, leveraging this prospective audience and incorporating the craze of such song creators can be a great way of personalizing your brand campaigns. Moreover, jumping on to trending audios on Instagram and interacting with your target audience is a great way to connect with your audience. It helps you convey how much you value their support, thereby opening up options for a more personal and harmonious relationship with them!

Having said that, let us know who are some of your favorite music creators on Instagram in the comments below!

The post 11 Trending Instagram Musicians You Must Follow in 2022 appeared first on influencer.

Life coach and content creator Nidhi Nagori has an exemplary take on career and skill development apart from her vivid knowledge with respect to finance. From her blog, she educates people regarding various courses, skills, money, and the realities of moving abroad. A CA, CPA, and CISA, she is currently based in Toronto working as an investment banker. She has worked in multiple countries, helping immigrants all over the world find their passion. 

We had the pleasure to get to know Nidhi and conducted an interview with her. Read on to know her stance on life and career. 

Q1. What inspired you to create content around career and finance and when did you start your

journey as a content creator?

I started my journey as a content creator about two years ago. It wasn’t videos, it was just simple posts and I enjoyed doing it. What inspired me back then to create content was just simple;  when I moved to the US, I had nobody to guide me,I knew that it was a very difficult journey and I wanted to share my experience. I wanted to make somebody else’s journey easy. That’s how I started it.

Q2. How do you balance your commitments as a full-time working professional and a content creator? 

The thing is I enjoy creating content which is why I always somehow find time to create it. I don’t do anything crazy, I only rely on my phone and do basic editing. My job is always my number one priority and I make sure I’m performing 100% at work each day.

Q3. Lately, we’ve been seeing so many students seeking educational opportunities in other countries. What would be your advice to them relating to career and life across the border? 

 For anyone who is looking to study abroad, my only suggestion is, DYOR- Do Your Own Research. There are a lot of countries that are offering free education scholarships. There’s also the situation of immigration which is you will get a work permit and you will get permanent status once you’ve completed your studies. So do all of that research and also most importantly know why you are going to study abroad. You need to have the answer as to why you want to do it.

Q4. What are some of the key differences between career opportunities offered in Canada and India? 

Honestly, I think India and Canada are very different when it comes to opportunities. From my personal experience, I think work life in Canada is much better and the opportunities that I’ve gotten here are insane. People here take chances on you. If you are willing to work hard, you will find opportunities here. But you have to work hard, there is no job here that you can do without hard work and you have to be the number one in everything you do. Commitment and excellence make a difference.

Q5. We’ve seen a rise in investments in cryptocurrency. What are your thoughts about crypto-investing and trading? 

I find crypto very interesting because this is something that I’ve learned on my own. You know when it comes to gold fix deposit stocks we’ve always had our parents guide us. So to me, crypto‘s very interesting because this is completely my own learning and my own decisions. I invest in crypto because I believe in it and also because I believe in diversifying my portfolio. But like everything else, do your own research and make sure you know where you’re putting your money.

Q6. We’ve seen your #OfficeOOTD story series on Instagram and are loving the way you take style to your office. Do you have a knack for fashion? What are some of your favourite apparel brands? 

I obviously love being well-dressed at work because that just makes me feel more confident. I’m not sure if I have a knack for fashion or not but I always want to make sure that I am well put when I show up to work. I don’t have a favorite brand but I’m a big thrift person so I thrift a lot. I like to buy classic pieces so I spend less money and buy stuff that I actually like and with which I can go on for a long time.

Q7. According to you, what are some crucial skills that people should develop looking at the present and future scenario? 

I think anything related to technology at this point is a great skill to have. Also, another skill that a lot of us need to have is to have a mindset of evolution and accommodation. Technology is changing our world at an unprecedented rate and we have to make sure that we are upscaling ourselves to stay relevant.

Q8. What are some of your ‘mantras’ that you live by? 

The biggest mantra that I live by is to always prioritize what’s important to you and find time for your priorities. For me there is no one like my family. I lost my father at a very early age and it has made me realize that whatever you do in your life, you do it for the people you love. So always find time for people you love.

Q9. What would be your advice/suggestions to budding content creators? 

My suggestion to anybody- Don’t do this because it can be a career. Anything can pay you XYZ amount of money. Do it because you want to do it because you’re passionate about it, and do it alongside something else. Don’t put all your eggs in one basket.

Q10. Your social media blogs are very informative and insightful. How do you constantly manage to enhance your knowledge? 

I’m a very curious person to be very honest. I love reading. I love knowing what’s going on in the world and also because I am in investment banking. My employer has a substantial presence globally so I work across the world. All of this makes it very important for me to know what’s going on in the entire world related to immigration, politics, economics, etc. 

Q11. Apart from work and content creation, what are your interests and hobbies which help you refresh your mind? 

My biggest hobby to be very honest is reading but I haven’t found a lot of time for it lately. I hope after this article I will be able to find some more time for it.

Q12. It is truly commendable that you’re using your platform and knowledge to help people all around the world find their dream careers. What is your dream/goal in life? 

My goal in life is to just have an easy life where the people I love are proud of me. That’s all I want.

Q13. What is your definition of success? How do you think it can be achieved? 

Success is very personal. What may mean success to me may not mean success to someone else. My definition of success is to have financial, intellectual, and emotional independence. Currently, I own enough to sustain my entire family, I am my own person intellectually and emotionally, I am my favorite. To me that is success. 

Q14. You have worked in 25+ countries. How has that experience been so far? 

Working globally has been something else. I wish I could put it in words. It has definitely made me humble, it has taught me a lot and  told me there is no boundary to our dreams and our goals.

Q15. Social media has become a crucial part of everyone’s life. How do you think people can leverage it to develop their knowledge/career? 

I think you should only consume a part of social media. You can benefit if you think something is doing you more good than bad. In my example, I was following the US elections last year very close to the point that it got me anxious. Until a friend told me that I just simply need to unfollow the news channels,  and that’s what I did. Social media algorithms are such that they only show you what you want to see, so once I followed that I unfollowed the negativity and it ceased to exist.

Q16. We learnt from your profile that you like to read. What are your latest finds and which books would you recommend to your audience?

When it comes to reading I love history and politics and that’s what I enjoy reading the most.

Q17. Your profile mentions Your ‘Global Career’ course. What are the key takeaways from this course?

Global Careers course is for anyone who wants to have a true look at themselves.  Whether you want to live in India, your home country or you want to move abroad, my goal is to teach you how to approach this entire journey because immigration is about mindset and I hope to develop that mindset for you.

The post Nidhi Nagori Taking Over The World One Post a Day appeared first on influencer.

And, to help us pick a dress that gets a few heads turning, some reliable fashion influencers have taken charge on numerous platforms including YouTube. These Indian fashion YouTubers and influencers understand the market trends well and pass on their creative ideas and knowledge to their loyal followers.

Having said that, influencer marketing has become a huge success for many brands and the strategy has given birth to a new age of marketeers called influencers. You can find influencers in any domain. They range from e-commerce influencers to beauty influencers. It is important that you understand your product and customers and choose the right type of influencer for your niche. There are many emerging influencer marketing trends and strategies that you will need to account for when thinking of taking the plunge into influencer marketing.

Now, coming back to what you came here for. We have compiled a list of top fashion YouTubers that you should consider following to get that edge in your fashion and style. These fashion YouTubers are well aware of what is trending and have a huge influence on what fashion flourishes and what fashion becomes obsolete.

Considering this, here’s a list of the Top Fashion YouTubers in India you must follow to stay trendy and classic:

1. Sejal Kumar: 

Sejal, Who is from Delhi, creates fashion and lifestyle videos with some music for her subscribers to groove to. She started her YouTube channel in 2014 and is now one of the best fashion vloggers on YouTube with fun and helpful videos. She is regarded very highly in the world of fashion and style.

2. Komal Pandey: 

Komal is a fashion vlogger and is on her way to becoming one of the top fashion YouTubers in India. Her posts on fashion and style are widely appreciated and are checked out by a lot of people. She was once known for being a fashion stylist at POPxo, an online fashion community for women from where she resigned and started her journey to create one of the most reliable fashion YouTube channels in India.

3. Ranveer Allahbadia:

Ranveer who is also known for his channel Beer Biceps is one of the most famous fashion YouTubers for men. His Hindi channel is a self-help and improvement channel where he talks about videos on fashion, grooming and personal finance. He is also alongside this the Co-Founder of Monk-E which is a digital marketing agency. He talks about communication skills and entrepreneurship as well on his channel.

4. Perky Megs: 

Megha is one of the best fashion YouTubers when it comes to balancing entertainment and grooming personalities. She uploads all her fashion, lifestyle and vlog videos in Hindi in order to reach a wider audience of the country in an unbiased fashion. She is a very energetic and fun YouTuber who does gupshup and tips her audiences to help improve their fashion and style. She also provides some amazing fashion hacks for ladies thanks to her creative imagination and innovative thinking.

5. The Formal Edit:

The Formal edit which is owned by Karron Dhingra is a channel that talks about budget-friendly fashion and grooming tips. Topics like men’s hair loss, hair care routines and home remedies are very famous on his channel with topics like affordable and fun fashion outfits. Dhingra’s helpful tips have made him one of the most loved Indian fashion YouTubers online.

6. Be Ghent: 

Be Ghent which is a channel started by Rishi Arora is a men’s fashion, style and grooming channel. It is a channel that works on giving tips and advice on improving your daily lifestyle. In 2020, Be Ghent also started his new series called “Rishi Talks Money” wherein Rishi talks about and covers all things related to finance. His style quotient and money handling tips have made him one of the top Indian fashion YouTubers in the present generation.

7. Indian Girl channel Trisha:

Trisha is one of the best fashion vloggers from Kolkata and posts videos on lifestyle and fashion where she gives grooming tips to her audience. She has one of the top fashion YouTube channels in India where she posts really good lifestyle and fashion videos which are appreciated by her vast audience. The effort she puts in to keep her content fresh has made Trisha one of the leading fashion YouTubers active today.

8. Kritika Khurana: 

Kritika Khurana also known as That Boho Girl is a one-stop shop for all your fashion needs and tips. She has completed her graduation in Fashion designing and makes outfit videos, hairstyle tutorials, DIY videos and travel videos on her channel. She has some amazing fashion hacks for ladies and can be really creative in transforming old clothes into new fashion trends. Her versatile and helpful videos have helped her in creating one of the best fashion YouTube channels in India.

9. Shreya Jain:

Shreya is one of the most famous fashion YouTubers especially if you want to learn some crazy DIY tricks for Makeup and Fashion. She is really innovative and versatile in the type of videos she creates. Her channel is known for tutorials, hacks and DIY videos. She also loves swimming, painting and travelling when she is not busy creating fashion trends with her innovative ideas.

10. Mayank Bhattacharya:

Mayank is amongst the top fashion YouTubers for men and his channel is made solely for one purpose: simplifying men’s fashion needs and lifestyle. It was established in 2014 and is a men’s premium lifestyle channel. It is where you can learn about luxury, fashion tutorials and topics on best men’s outfits and everything else a man would want to know.

Signing Off

Fashion and grooming are a few aspects that almost always add to your personality. However, fashion is a transient and dynamic industry.

The aforementioned fashion Youtubers ensure that all their subscribers stay up to date with these changing trends and continue developing their personalities. 

So, if you want a gradual wholistic improvement in your overall lifestyle, these fashion influencers can be a great help to realize this ambition!

The post Top Fashion YouTubers in India to Follow in 2022 appeared first on influencer.

With so many health and fitness blogs in India, finding the right advice can be a challenge. Be it for the latest fitness trends, DIY workouts, or expert recommendations, we often resort to blogs on health and fitness to understand what is required for our body composition and what changes can be made in our daily life.

Some Indian fitness blogs, mental health blogs, and nutrition blogs available online offer a great deal of reliable content that we could exercise daily. 

Witnessing this rise in the number of people dreaming of becoming influencers and bloggers, we have put together a list of the top health bloggers and fitness influencers in 2022 for you to take inspiration from or include in your brand-building strategies.

Some of the key criteria we have used for this list of the top fitness influencers in India include expertise and frequency of blogging, content quality, social media following, blog traffic, and domain authority of their website.

In this blog:

Leading Health bloggers in India:

• Put That Cheese Burger Down
• Gyan Unlimited
• FitBeWell
• Picky Eater
• Perfect Skincare for You
• Fitness vs Weight Loss
• DietBurrp

Fitness Influencers to Follow on Instagram

• Sahil Khan
• Bani J
• Prince Narula
• Shweta Mehta
• Sapna Vyas
• Ranveer Allahbadia

1. Put That Cheese Burger Down:

‘Put That Cheese Burger Down’ is a fitness, health and lifestyle blog run by Neha Ghosh. She strives to “provide a simple yet effective action plan for those who wish to take control of their life” through her blog posts, which are informative, honest and motivational. Her wellness blogs offer comprehensive descriptions of why and how a specific remedy or procedure is prescribed. She also connects with her audiences and responds to trending questions.

2. Gyan Unlimited.com:

GyanUnlimited.com is a health and wellness blog also functioning as a “Hub of Alternative Medicine and Holistic Health”. It offers information and awareness about all diseases and illnesses that can be treated using herbal and natural methods. The natural remedies and yogic teachings offered in this mental health blog aim to sustain health benefits. Its mission is to provide research-based and analytical knowledge about all health-related concerns using the traditional medical methods, such as Ayurveda, Homoeopathy etc.

3. FitBeWell:

‘FitBeWell’ is a health, fitness, parenting, and lifestyle blog, by Ashvini Naik. Ashvini is a former corporate Software Trainer, mother and a bonafide Yoga and health blogger, who strives to help people discover fitter and healthier versions of themselves through her blog. She also shares simple and easy weight loss recipes here that can be prepared within minutes. Summing up everything that she has to offer, Ashvini is definitely one of the most prominent health bloggers in India.

4. Picky Eater:

A board-certified health instructor and one of the top health bloggers in India Anjali Shah believes that healthy food can be tasty and appealing. This fitness and wellness blog offers tips and guidance on how to prepare good, tasty recipes using basic, wholesome ingredients. The majority of her health-related posts are about overcoming daily lifestyle problems. The blog also contains honest opinions, benefits of different ingredients, and recipes.

5. ZigVerve:

‘ZigVerve’ is an Indian fitness blog run by Kishore Kumar, a prominent health blogger who also covers numerous other fields like nutrition, mental health, fashion, lifestyle, and more. He strives to give refreshing and engaging content for his audience and even writes some blogs on popular demand!

6. Perfect Skincare for You:

‘Perfect Skincare for You’ is one of the first health, lifestyle, beauty and wellness blogs in India that is prominent to date. Swati, the fitness influencer who runs this blog, originally started to share skin and hair care home remedies, from which the blog has evolved into a fitness and lifestyle blog with a primary emphasis on health. The author also enjoys experimenting with new DIY projects using common household ingredients and sharing her findings with her loyal readers.

7. Fitness vs Weight Loss:

This fitness and wellness blog, which was started by IWB and Kanan and is known as the Indian Weight Loss Blog, contains posts on body positivity, weight loss, diet plans, wellness, and fitness tips. Their longevity in this field has established them as the top Instagram fitness influencers in India. Their blog posts also include free fitness challenges, recipes and even some inspirational weight loss testimonials for their audience. It also has a separate section where you can find wellness expert reviews and tips on various health items and ingredients that you can use to better your everyday lifestyle.

8. Dietburrp:

‘DietBurrp’ is a health, fitness, and wellness blog, founded by Dr. Payal Banka, a registered dietician, clinical nutritionist and leading health blogger. Her vision is to provide relevant and useful information regarding diet plans and recipes that actually work and are backed by extensive research. This nutrition blog also includes tips and tricks to lose, gain and maintain weight the right way and eat healthy without having to sacrifice much.

Let us now delve into some of the top health bloggers and fitness Instagrammers who come up with some really effective tips and hacks for their Instagram followers.

Fitness Influencers to Follow on Instagram

1. Sahil Khan

Sahil Khan is an actor, YouTuber, entrepreneur, and one of the top fitness influencers in India. He shares posts on workouts, nutrient supplements, and numerous fitness-related functions. He has a 10.4 million-strong following on Instagram and is also a youth fitness icon. His YouTube channel has about 3.17M subscribers and he is also related to some fitness and wellness brands like Hunk water. He is also an entrepreneur who runs his own gym called ‘Life Fitness’.

2. Bani J

Bani J is an actor, VJ, Roadie and a  famous fitness Instagram influencer who is renowned for her role in the web series ‘Four More Shots’. She is known for her muscular physique and her elegance breaking barriers and proving that women can have beauty and muscle in perfect harmony. She has a 1.5 million follower count on Instagram where she uploads workout regimes, and nutritional hacks for her bodybuilding secrets.

3. Prince Narula

Prince Narula is a fitness Instagram influencer who rose to the rank of a celebrity from being nothing but a commoner. He started his journey on a reality show called Roadies which marked the beginning of a string of reality show appearances and victories adding glory to his persona. He is known to give more than his 100% in everything he does and is an idol for many. He posts workout hacks and nutritious diets to help his 4.1M strong Instagram family realize their own fitness dreams.

3. Shweta Mehta

Shweta Mehta, who is an IT professional health blogger, Instagram fitness influencer, and a victorious bodybuilding athlete has an extensive following of 575K on her Instagram handle. She is also one of the best health bloggers in India who writes physical and mental health blogs on how to build overall strength, benefits of growing strong, nutritional hacks, and some insights on her personal bodybuilding endeavors. Tune into her blog, for amazing workout routines and strength-building sessions!

4. Sapna Vyas

Sapna Vyas is a prominent fitness influencer, trainer, model, and health blogger who imparts efficient and useful health tips to her followers. She has a health and wellness blog where she talks about correct and incorrect forms during workouts and gives appropriate diet suggestions to realize weight loss goals set by her viewers. With a follower count of about 1.6M on Instagram, she is among the most popular health bloggers in India.

5. Ranveer Allahbadia

The perfect fat-to-fit idol, Ranveer Allahbadia is a health blogger and fitness Instagrammer who has been through obesity and changed his lifestyle from fat-to-fit! He is amongst the very few fitness Instagram influencers who don’t suggest that you force yourself to the gym every day. Instead, he shares life hacks, nutritional upgrades and healthy alternatives that you can easily implement into your lifestyle and realize your weight goals without struggling at the gym every single day! With a 1.8 million follower base on his Instagram handle that goes by the name (@beerbicpes), he is truly one of the top fitness influencers in India, especially amongst the youth. His Instagram handle also has inspirational quotes that are equivalent to mental health blogs and offer motivation to his viewers.

On That Note!

Do let us know in the comment section which one of these blogs inspires you to follow a healthy lifestyle. In case we have missed out on any of your favourite or upcoming health bloggers & fitness influencers, write to us in the comments section. And if you are a brand manager looking to work with the top influencers in the country, reach out to us at Influencer.in.

If you are a brand looking to leverage the recent trends in digital and influencer marketing, take a look at our  Influencer Marketing Guide and our 2021 survey report on influencer marketing in India.

The post Top 11 Health Bloggers & Fitness Influencers to Follow in 2022 appeared first on influencer.

Who are Beauty Influencers?

Beauty bloggers or influencers are the social media users or bloggers who have a good number of following or get a high number of users on their website. They are especially known for their makeup, beauty, or skincare blog or videos and use their channel to ‘influence’ their followers with tips, products, and services by them or their favorite brands.

If you want more insights on how to leverage influencer marketing and digital marketing for your brand, check out our book on decoding the digital world, which can be purchased on Amazon. 

Our Influencer Marketing Guide showcases several tips on how to craft an influencer strategy for marketing success.

Top Beauty Bloggers in India

While there are many beauty influencers in India, we bring to you some of the top beauty influencers in India who have a great following on multiple platforms. They can help you immensely to increase your brand awareness. We have selected our top beauty influencers on the basis of these criteria:

• Blog Moz Rank: Determines the value of the beauty, makeup or skincare blog
• Blog Traffic: Shows how many users consume the content created by these influencers
• Content Quality: The quality of content produced by the influencers
• Social Media Following: Number of people who are connected with them on social media platforms like Instagram and Facebook
• Alexa Rank: Determines the ranking of their blog in comparison to others in the same field in India and worldwide
• Expertise & Frequency of Blogging/Posting on Social Media: Number of blogs/ posts made in a week or month

Now, let us read about the top 11 beauty bloggers in India: 

1. Anshita Juneja 

Delhi-based Anshita is the editor and founder of one of the best makeup and beauty bloggers in India with her blog page- ‘Vanity No Apologies’. She started the blog as a breather during her Bachelor’s in Business Economics at Delhi University. And now that she has completed her MBA, Vanity No Apologies is her number one priority as she continues to churn out credible content for her readers. 

She is one of the well-known beauty bloggers in India who is well known for her comprehensive reviews on makeup cosmetics like lipsticks and nail products. Ask her for the best products to compliment your skin type and she will guide you thoroughly. Currently, she has established herself as a trendy makeup influencer with regular reels and posts on her Instagram handle- @anshitajunejaa. Anshita has also bagged many awards in the Beauty & Makeup Category, making her one of the top beauty bloggers in India.

2. Ankita Srivastava

A beauty enthusiast in Mumbai, Ankita started her beauty blog ‘Corallista’ in January 2011 while pursuing her bachelor’s at IIT Bombay to share her love for make-up and beauty with the online community. She coined the term ‘Corallista’ inspired by the Coral colour rage that had taken the beauty world by storm when she founded this blog! What started as a hobby soon grew into a passion and upon completing her engineering degree in 2012, she devoted herself full time to building Corallista as a one-stop destination for beauty lovers looking for comprehensive reviews, looks, and tutorials online.

Apart from creating blogs and content about DIY makeups and beauty, she has stepped up to address the issues of fat-shaming and body weight discrimination in her work. Owing to her success and wide demand for her expertise, she also offers one-to-one consultation for people who are questioning themselves in choosing the right product.

You can find her on Instagram- @corallistablog where she experiments and suggests the latest product ranges that would blend beautifully with one’s skin. Ankita’s dedication to making a difference highlights her as one of the top beauty bloggers in India.

3. Kritika Khurana

Miss Khurana is famously known as ‘That Boho Girl’ adores everything that has to do with being stylish. Her stylish and engaging content makes her one of the best makeup and beauty bloggers in India and is someone whom you must follow. After graduating with a degree in beauty & Design from JD Institute of beauty Technology, she started her own e-commerce store THE HYPE and has her own label – K_Kritika.

She loves Bohemian beauty & is a big fan of Swarovski jewelry. One of her major inspirations is the reputed beauty as well as women’s beauty blogger, Erika Boldrin who experiments with panache and keeps her look always clean and elegant. 

Kritika is super active on her Instagram page- @officialthatbohogirl where she posts all about her daily lifestyle, beauty, and beauty adventures. She definitely has been in this industry for quite some time, making her one of the top beauty influencers in India in 2022.

4. Aashna Shroff

Quirky, confident and bold! Design aficionado Aashna Shroff is the author of a great beauty blog ‘The Snob Journal’ and loves to utilize her style to experiment with new things and push her limits. Like any great entrepreneur, she additionally has an online store ‘The Snob Shop’ that is an extension of her approach to beauty. Her blog presents the best of beauty, design, and globe-trotting ways that will inspire you to try something new and revamp your closet. 

She has worked with brands like Nykaa, Vero Moda, Koovs, L’oreal, Body Shop, and many more. With her drip clothing style, users love following her Instagram handle- @aashnashroff. These dazzling traits make her one of the top beauty bloggers in India.

5. Aakriti Rana

Stylish, dynamic, and confident, these traits go hand-in-hand with Aakriti along with her shopping site on Instagram- @shopwithaakriti. Her Instagram handle- @aakritiranaofficial includes amazing outfits that will surely steal your gaze. 

There is a certain panache to all her looks that pushes her to be on our top beauty influencer’s list. Her intriguing love for beauty pushed her off the edge. What started off as a casual stroll through the blogosphere soon became one of the most sought-after beauty Instagram influencers for every clothing and apparel lover. She is one of the most profiled beauty bloggers in India that you must follow. All these factors make her one of the top beauty influencers in India in 2022.

6. Devina Malhotra

A self-confessed makeup blogger, baker, and army brat is the owner of one of the most popular beauty and beauty blogs in India, ‘GuiltyBytes’! She loves to write, read celeb gossip, shop, and take food photographs. Having been a writer for Tehelka, Hindustan Times and a few other publications she has always had a flair for writing. She loved reading international blogs and websites, but always wondered why skinny, thin girls end up telling what a curvy woman should wear and how they should style themselves when they really don’t understand that body type! 

Hence, she formed GuiltyBytes. Through her post, she asks readers to honour their curves and love their body the way it is. Apart from the beauty and related DIY hacks, she is active on Instagram- @guiltybytes, where you can read, watch and enjoy all about her lifestyle. She also helps her followers with honest reviews about beauty products, wedding ideas, and places to shop. She is one of those Indian beauty influencers on Instagram that makes a connection with many Indians.

7. Mehak Sagar- Talented Bridal beauty and Blogger

Mehak Sagar is a successful entrepreneur in her own right and wears several hats with ease. She is one of the most famous beauty bloggers in India. Mehak is the founder of a hugely popular beauty blog – ‘Peaches & Blush’. In addition, she has started a bridal online shopping business — Brides by Peaches & Blush.

While many of us may be overwhelmed at handling one job, Mehak seems to thrive at juggling various demanding careers. She started blogging in 2010 when there was a lack of Indian voices in the beauty scene. 

Whenever she Googled a product, it was frustrating to find reviews of people from other parts of the world who didn’t match our skin colour or texture. She felt there was a space for an Indian beauty blog and lent her voice for the greater good. She is one of the active beauty Instagram influencers under the handle @mehaksagar_wmg. Mehak has been rated as one of the top Indian bloggers by Business Review India and her amazing content on Instagram makes her one of top influencers in India in 2022.

8. Akanksha Redhu- Lifestyle and Desirable beauty Specialist

Akanksha Redhu is a beauty and lifestyle blogger based out of New Delhi. She began blogging in 2010 to express her thoughts and ideas, but it has now turned into a web journal where she covers an assortment of beauty, DIY makeups and the latest trends. Her favourite Indian designers are Anju Modi and Ritu Kumar. However, she has now shifted her focus more to Instagram @akanksharedhu and lifestyle beauty vlogging. She loves jewellery and pairs both traditional and present-day pieces in a quirky way with her outfits.

As a top beauty influencer in India, she has partnered with Burberry, Vero Moda, Dior, Hermes, MAC Cosmetics, CaratLane, Gap, Le Meridien, Honda, Chanel, H&M, Michael Kors, and many more reputed brands which makes her a desirable choice and becomes one of the top influencers in India in 2022.

9. Shalini Chopra

Shalini Chopra from ‘Stylish By Nature’ is a beauty blogger from Bangalore. From a young age, she always slanted toward beauty, and thus her blog name ‘Stylish By Nature’ remains true in each sense. Having super stylish parents, she started dressing up and posting photographs on various social media forums. 

Her friends and followers kept requesting her to start a beauty blog but she could not say no. She is truly sensational and provides knowledge on topics like beauty, DIY hacks, food, Bollywood and events all of which are clearly visible from her Instagram profile- @stylish_by_nature. 

She has that type of relatable and engaging content that a consumer in 2022 looks for. While she does shop at branded stores, she asks her audience not to be biased towards them because some of the best stuff she finds is through street shopping. Shalini’s advice to all women is to take their body type and comfort into consideration before adopting a trend.

10. Magali Vaz

With her eccentric taste in design, Magali Vaz of ‘Magalic.com’ has a unique personal style that attracts many to her beauty blog. She has always thought of beauty as a form of self-expression and loves reading about the history of beauty, especially beauty throughout the 20th century since it plays such a vital role. Other than being a makeup influencer, Magali is also a really good photographer and a vlogger. Check out her Youtube channel and her Instagram Page for honest, energetic, and fresh perspectives on everything related to beauty.

11. Masoom Minawala

Masoom Minawala started her blogging journey back in 2010 and she has grown to become one of the most prominent beauty bloggers in India. Her great business sense has additionally empowered her to grow her venture – ‘Style Fiesta’ which is a beauty blog, e-commerce store, and a beauty job portal all in one! 

Her blog encompasses personal outfits, inspirations, and trend reports and provides a daily low-down of what’s happening in the style circuit that makes her a top beauty blogger in India. She has partnered with various brands like L’oreal, Hermes, Myntra, Netflix, Daniel Wellington, Dior, Estee Lauder, and many more. You can follow her ravishing and eccentric lifestyle on Instagram at @masoomminawala. 

Do you feel we missed any bloggers you know? Let us know in the comment section below!

Note – This list is in no particular order.

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