Top influencer marketing trends to look forward to in 2019

Influencer marketing is an integral part of any successful digital marketing strategy. The power of an influencer campaign in creating a positive brand image is tremendous as compared to traditional social media marketing and content marketing. As a brand new year approaches, here are a few interesting influencer marketing trends that brands should incorporate in […]

Top influencer marketing campaigns of 2018

2018 definitely has been the year of Influencer marketing. Every brand, from small-scale start-ups to well-established companies, have grown their business through this powerful platform with a positive brand image and higher reach. Research shows that 80% of the consumers trust the information provided by influencers through various social media channels and 60% of the […]

Suneil Chawla featured in Economic Times

Our co-founder Suneil Chawla was recently featured in Economic Times in an article titled “Influencers don’t ‘heart’ Instagram anymore”. The article focussed on how influencers have outgrown Instagram and started moving towards YouTube in search of better visibility in terms of search results. There is a strained relationship between Instagram and influencers due to their […]

Client Case Study: Hike Messenger

Popular worldwide as a leading instant messaging service, Hike Messenger is a home-grown startup founded in December 2012. As of January 2016, Hike Messenger had over a 100 million registered users as part of their platform. In March 2018, the team at Hike was launching a new Discover platform on their app. With this platform, […]

Top 12 YouTube Influencers in India in 2022

YouTube as a platform has grown tremendously, ever since its inception in 2005. Today, it holds the third position in the list of top visited websites preceded by only Google and Facebook. Videos have proven to be the most engaging form of content and this has, in fact, given rise to a number of YouTube […]

Seamless Association with influencer.in

With Influencer Marketing trending in 2018, projecting a steady rise in the years ahead, we are able to see an increase in the number of influencers aspiring to establish themselves in this space. Being in the space for over 2 years now, we have brought a seamless process in place. This will ensure that collaboration […]

Client Case Study: PayTM Travel

PayTM is an online payment gateway and digital wallet system, one of the biggest and most popular in India. PayTM offers mobile payment solutions to over 7 million merchants. Customers can make credit and debit card payments, bank transfers, etc all via mobile devices. PayTM’s latest offering now allows customers to book and pay for […]

Client Case Study: Influencer Marketing for Himalaya

Himalaya is India’s leading wellness company, with a history spanning more than eight decades in herbal research. The company has successfully positioned itself as a brand that harnesses the science of Ayurveda and modern research to create products that are gentle, safe and trustworthy. Himalaya approached us to launch two separate campaigns for their facial […]