Why influencer campaigns are rapidly growing, inspite of the COVID-19…

Coronavirus, also known as COVID-19 has left the world at a standstill with over 1.9 million cases worldwide leading to a global recession. The 21-day lockdown was an imperial safety measure taken by the Indian government to control the spread of the disease. Staying at home under lockdown isn’t as easy as it seems to […]

Top TikTok Influencers in India in 2021

Top TikTok influencers in India Founded in 2012 and launched in 2016, TikTok was a highly engaging video platform with over 800 million active users worldwide. The most striking aspect of this platform was that it allows the user to upload 15 seconds long videos with innovative dance moves, lip-syncing to several popular musics. In […]

5 Ways Your Brand Can Leverage Viral Challenges During A…

As people turn to social networking apps and websites to fight boredom as they remain in lockdown, a number of viral Internet trends are taking over the Web. People are busy sharing their different talents like dancing, painting, singing, cooking, and so much more. While many of them take on these viral challenges to keep […]

Collaborated with Influencers to Promote the End of Season Sale…

Forum Shantiniketan is one of the most happening malls in Bangalore and has always come up with an array of innovative activities to engage with their customers in the form of contests, events, shows, or be it a challenge. They approached us to help them promote their End of Season Sale and create a buzz […]

Influencer Marketing 101: Your definitive guide to promoting your brand

Influencer marketing is a highly effective way of marketing a brand and one of the growing trends in the country. According to statistics, 70% of millennial consumers are influenced by the recommendations of their peers in buying products. This means, more and more brands will start relying on this technique to increase brand awareness. Influencer […]

Collaboration with Influencers to showcase the latest product line for…

About the company Founded in 2012, Bewakoof is a lifestyle fashion company rendering chic, contemporary Indian in innovative and distinctive form. Bewakoof was created through ingenuity, authenticity and deliberately crafted to have an effect. To date, they have delivered more than 1 crore of their products. They consciously seek to mitigate our effect on the […]

How to use influencer marketing to spread awareness on COVID-19

COVID-19 has witnessed people flock online as they lead their lives in the confines of their homes for an indefinite amount of time. And while most industries have come to a standstill, the engagement on social media is through the roof across various platforms. For this reason, brands have begun reaching out to influencers to […]

Why Influencer Marketing will have an interesting 2021 in India

The Premise In marketing it is a well known fact that consumers would devote their time ergo their hard earned money to a product/brand which they trust. In order to make the problem statement simpler few marketers got together and realized that the easiest way to achieve someone’s trust is to assign a person whom […]