11 Influencer Marketing Platforms You Need To Be On In…

Influencer marketing platforms are hubs for brands to connect and collaborate with influencers and boost their brand-building ventures. It is a form of social media marketing involving agreement or approval and product placement from influencers, people and organizations who have knowledge or social influence in their respective fields.  Influencers use various social media platforms like […]

Youtube Partner Program: Everything you need to know in 2022

Overview: YouTube is an American video-sharing platform that was established in 2005 and was soon acquired by Google in 2006, having seen its potential to grow. Today, YouTube comes across as one of the most powerful social media platforms with over 2.6 billion users generating a revenue of over $19.7 billion yearly. Did you know […]

Leverage YouTube Short Videos For Influencer Marketing

A place for entertainment, learning, reviewing and influencer marketing, YouTube has become one of the go-to platforms thanks to the numerous forms of content it is compatible with and the sea of viewers that are available to us for reaching out.  With about 3.5 billion daily views in India, YouTube short videos have scaled up […]

Food Vlogging – A growing Influencer Marketing Niche

The Indian food industry has seen tremendous growth in the past few years. Be it the flavourful cuisines or the novel ambiences, restaurants in India have been flourishing. The rise of culturally rich cuisine connoisseurs and cooking enthusiasts has paved the way for influencer marketing trends in social media.  According to Tubular Labs, Videos on […]

Instagram collaborations: Everything You Need to Know

Collaborative marketing is all the rage now. With so many Indian Instagram influencers and top brands trying to grab your attention, wrapping your head around what is best for you and your brand can be quite difficult. Whether you are a small business owner wanting to grow your brand, or even a beginner venturing into […]

New features on Instagram

Instagram is one of the most widely used social media platforms. With over 180 million users from India, you can bet it’s the big cheese. With such a large audience, there is always a desire to look for newer and better things.  Instagram began its journey like any other app, with a modest 27 million […]

Importance of micro-influencers to leverage brand identity

Over the past few years, we have witnessed the digital landscape in India grow enormously. Influencers have changed the entire course of how marketing is perceived today. And why not? What could be better than amalgamating powerful word-of-mouth marketing techniques with influencers’ story-telling ability? According to a survey conducted on 800 brands and marketers in […]

YouTube Marketing Strategies You Should Try In 2022

The platform isn’t just a famous entertaining channel but a powerful marketing tool, and companies can develop YouTube channels for advertising. To help you understand how popular YouTube is, here are some interesting facts: 1. It is the second most visited website, behind Google and ahead of Facebook. 2. YouTube has more than 2 billion […]